Paid Media Assistant

WOLVERINE; London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading lifestyle brand in London is seeking a motivated individual for a marketing role focusing on paid media and digital strategy. This position involves managing campaigns on key platforms, reporting performance metrics, and collaborating with the creative team. Ideal candidates will have at least 6 months of experience in a related field and a strong analytical mindset. The role offers competitive perks, including a generous clothing allowance and a flexible working environment.

Benefits

Generous clothing allowance

60% off all merchandise

25 days holiday plus 8 flexible bank holidays

Company bonus scheme

Cycle to work scheme

Health Cash Plan with BUPA

Qualifications

• At least 6 months experience in a marketing or digital role.
• Basic understanding of key platforms like META, TikTok, Google Ads.
• Ability to work with data to identify trends and insights.

Responsibilities

• Manage daily setup and optimization of marketing campaigns.
• Develop and implement the regional communications strategy.
• Assist in reporting metrics and campaign findings.

Skills

Analytical mindset

Attention to detail

Collaboration

Tools

Google Ads

Meta

Pinterest

TikTok

Excel

Job description

Current employees, please apply in Workday.

Are you looking to grow your career in paid media and digital marketing? Do you have some hands-on experience or a real passion for media strategy and innovation? If so, this could be your next big step. Sweaty Betty is on an ambitious mission to skyrocket our global digital growth, and this paid media role is fundamental to our digital success.

What You'll Be Doing:

Activation & Management

• Support and manage the day-to-day setup and optimisation of the Sweaty Betty marketing campaigns across platforms like Meta, Pinterest, TikTok, and Google Ads.
• Responsible for maintenance of account hygiene, including audience refresh cadence, pixel & feed-based health checks.

Creative and Communication:

• Work with the Manager to develop Regional Communications strategy and be responsible for its implementation.
• Support the Manager to manage relationships with external creative partners & manage the process from creative briefing to content delivery.
• Own paid ad builds across platforms (META, Pinterest, TikTok), Google Ads, with oversight from the Manager.
• Assist in maintaining the ad creative process and relationships with internal stakeholders.
• Develop a high standard of quality control and ensure consistency of creative standards and tone of voice across platforms.
• Research and share information on emerging social platforms to support Sweaty Betty's digital expansion.
• Take and distribute meeting notes and action points from platform calls to the Biddable team.

Reporting:

• Assist in reporting processes on a weekly, monthly, and quarterly basis, including data collection and formatting.
• Work with the Manager to present end-of-campaign findings to stakeholders.
• Help analyze metrics, provide performance updates, and suggest optimizations and new initiatives.
• Conduct data analysis on targeting, creative, and platform performance to drive results.

Testing and Innovation:

• Help manage the biddable testing calendar from setup to reporting and next steps.
• Evaluate test results and contribute ideas for future experiments.
• Coordinate with content and account teams to align creative assets with testing goals and platform best practices.
• Ensure META's technical setup (pixel delivery, catalog match rates) remains optimal and proactively address issues.

What we're looking for:

• A basic understanding of key platforms, including META, Pinterest, TikTok, YouTube & Google Ads.
• An analytical mind and an interest in driving performance through data.
• Strong attention to detail and effective workload management to ensure timely, accurate ad deployment.
• At least 6 months experience in a marketing or digital role.
• Experience with video & display advertising is an advantage.
• Ability to collaborate with internal teams to ensure proper assets, budget, and targeting setup.
• Comfort working with data and Excel to identify trends and share insights.

The Extras:

• Generous clothing allowance.
• 60% off all Sweaty Betty merchandise and 50% off Saucony & Merrell.
• 25 days holiday plus 8 flexible bank holidays.
• Sample sales.
• 10 days work from anywhere policy.
• Company bonus scheme.
• Cycle to work scheme.
• Health Cash Plan with BUPA.
• Enhanced Family Leave policy.
• Discounts at Studio Classes.
• Flexible working between office and home.

Our DEI Commitment

We are committed to creating a culture that celebrates diversity, embodies inclusion, and promotes equity. We strive to make long-lasting changes and ensure all applicants are considered fairly. Our mission is to embed diversity, equity, and inclusion at the heart of our business, fostering a culture of belonging where everyone can be their authentic selves. We are dedicated to continuous learning, development, and challenging ourselves and our partners to be more inclusive. We recognize our journey is ongoing and are committed to doing the hard work necessary to be true champions and allies for diversity and inclusion.