Paid Marketing Manager

Linjer; London; On-site; GBP 40,000 - 65,000; Full time

Job summary

Join a rapidly growing design studio as a Paid Marketing Manager, spearheading paid marketing initiatives on platforms like Meta and Google. A unique opportunity for professional growth with mentorship from industry-leading founders. Ideal for passionate marketers ready to make an impact in a sustainable fashion environment.

Benefits

Highly competitive salary

Personal mentorship from world-class founders

Opportunities for growth and responsibility from Day 1

Qualifications

• Experience in paid marketing for D2C/retail, or strong recent graduate.
• Fluency in English and strong visual intuition for advertising.
• Hands-on, proactive, with effective team management skills.

Responsibilities

• Develop and implement PPC campaigns across platforms like Google and Meta.
• Monitor campaigns to maximize performance and achieve KPIs.
• Analyze performance and provide actionable insights for improvement.

Skills

Analytical skills

Target-oriented

Problem-solving

Proactive attitude

Education

Degree in relevant field or equivalent experience

Job description

Founded in 2014, Linjer is a design studio with a goal of making it easier for people to invest in long-lasting, quality products. ("Linjer" means "lines" in Norwegian -- we have Scandinavian roots.) We started Linjer because we were fed up with choosing between unsustainable fast fashion products and overpriced luxury goods. We love quality but don't love overpaying for logos, so we convinced the suppliers of luxury brands to work with us and produce products of our own design. We sell only on our website, which allows us to sell our products (jewelry, bags, and watches) for a fraction of the price of traditional luxury brands. We love minimalist design and want to make our customers feel great, all while minimizing our harm to the environment.

We are seeking a talented Paid Marketing Manager. This is a truly unique opportunity: our paid marketing function is led by co-founder Roman Khan, a world-class marketer (frequently keynoting at top e-commerce conferences) who has successfully bootstrapped an ecommerce portfolio with over $200M in annual revenue. Linjer is doubling in size every year, offering plenty of opportunities for rapid professional growth.

Mission:

The Paid Marketing Manager will lead our paid marketing efforts across channels such as Meta, Google, TikTok, and others. The primary goal is to achieve outstanding return on advertising spend (ROAS) while scaling our marketing initiatives effectively.

What you’d do:

1. Develop and implement PPC campaigns across multiple platforms including Facebook, Google, TikTok, and Instagram.
2. Monitor and optimise campaigns to maximize performance and meet KPIs such as ROAS, CPA, and MER.
3. Conduct keyword research and competitive analysis to inform strategies.
4. Collaborate with the creative team to develop engaging ad creatives aligned with our brand messaging.
5. Manage ad budgets and allocate spend across campaigns and platforms.
6. Stay updated with industry trends and best practices, applying them to campaigns.
7. Analyze and report on campaign performance, providing insights and recommendations.
8. Identify opportunities to improve our paid marketing strategy and performance.
9. Manage a team supporting these activities.

Who are we looking for?

• Experience in growing paid marketing channels for comparable D2C/retail companies, or a promising recent graduate.
• Fluent in English.
• Shared passion and values with our brand.
• Target-oriented with a strong drive to achieve results.
• Excellent analytical skills.
• Good intuition for visual assets and messaging appealing to our target customers, especially in women's jewelry.
• Interest in women's fashion and awareness of latest trends.
• Strong problem-solving skills and good judgment.
• Hands-on with a proactive "can-do" attitude.
• Coachable and eager to learn.
• Empathetic, effective team manager, thriving in a high-growth startup environment.

What You Can Expect:

• Highly competitive salary.
• Responsibility from Day 1 with opportunities for growth.
• A company experiencing rapid scale, with new challenges and impact.
• Multicultural, English-speaking team.
• Personal mentorship from world-class founders.

If you are unfamiliar with writing cover letters, please seek online guidelines. We take cover letters seriously!

Are you currently based in London? If not, why do you want to move? (Note: we are only hiring in London for this role.)

Do you need visa sponsorship to work in the UK?

Are you meticulous in your work?

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