Paid Marketing Manager

FlightStory; London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A dynamic media company in London seeks a Paid Marketing Manager to lead performance marketing campaigns aimed at driving audience engagement and growth. This role requires a proven track record in executing digital campaigns across multiple platforms and leveraging data for decision-making. The ideal candidate will excel in creative development, budget management, and cross-channel integration. Join a vibrant team in an environment that fosters connection and innovation.

Qualifications

• Expertise in executing paid digital campaigns across various platforms.
• Analytical mindset to leverage Google Analytics for campaign optimisation.
• Ability to strategically plan multi-channel marketing campaigns.

Responsibilities

• Develop & execute performance marketing campaigns for audience acquisition.
• Manage & optimise paid campaigns to improve key performance metrics.
• Lead creative development for high-performing ad creative.

Skills

Performance marketing execution

Data-driven decision making

Campaign strategy & optimisation

Budget management

Growth & experimentation

Agility & problem-solving

Tools

Google Analytics

Meta Ads Manager

performance tracking tools

Job description

PaidMarketing Manager, FlightStory

Reports to: Head of Marketing

About FlightStory:

We are a media company and investment fund, and we’re on a mission to elevate the stories, build the communities, and support the founders that inspire a happier, healthier humanity. We scale creator-led new media IP and operate an investment fund and venture studio.

Mission:

Shape and execute performance marketing campaigns that cut through, drive audience growth, and maximise engagement across FlightStory’s products and shows. Owning paid media strategy across all platforms, this role ensures we reach the right audiences, in the right places, with messaging that converts. Success comes from relentlessly optimising campaigns, testing bold new approaches, and pushing the boundaries of what’s possible in digital marketing. Reporting to the Head of Marketing, this role works cross-functionally with content, business intelligence, and our FlightStory partner to deliver performance-driven marketing that fuels FlightStory’s growth and impact.

Outcomes:

• Develop & execute performance marketing campaigns: Lead end-to-end digital marketing strategies across all platforms, focused on audience acquisition and engagement for FlightStory’s products and shows

• Manage & optimise paid campaigns: Oversee the day-to-day execution, monitoring, and optimisation of paid media campaigns, ensuring key performance metrics are met and continuously improved

• Lead creative development for paid media: Own the development and optimisation of ad creative, ensuring messaging, visuals, and formats are high-performing and data-driven

• Cross-channel integration: Partner with CRM, organic social and production teams to ensure consistent messaging and a cohesive, data-driven digital strategy

• Budget management & ROI optimisation: Work with the Head of Marketing to manage and allocate the performance marketing budget effectively, ensuring cost efficiency and maximum return on investment

• Innovation & experimentation: Foster a culture of continuous testing, from A/B testing creative and copy to running incrementality tests and trialling new platforms to stay ahead of industry trends

• Data-driven decision making: Leverage data and analytics to inform strategic decisions, refine audience targeting, and improve campaign performance. Produce regular reports and dashboards to communicate insights and recommendations to key stakeholders

What Success Looks Like:

• You lead performance marketing efforts that drive measurable audience growth, engagement, and revenue impact, ensuring campaigns for FlightStory’s products and shows are continuously optimised for success

• You launch high-performing, data-driven campaigns, ensuring FlightStory’s products and shows connect with the right audiences at the right time

• You take ownership of creative development, ensuring ad creative is performance-optimised, continuously tested, and improving campaign impact.

• You establish a strong testing and optimisation culture, constantly iterating on campaigns to improve performance, efficiency, and impact

• You align cross-functional teams and remove blockers, ensuring paid media campaigns integrate seamlessly with content, organic, and CRM strategies

• You manage budgets effectively, ensuring marketing spend is optimised for maximum ROI and scalable growth

Competencies:

Performance marketing execution: You have proven expertise in executing and managing paid digital campaigns across Google, Meta, TikTok, YouTube, and programmatic platforms, ensuring measurable impact

Data-driven decision making: You are highly analytical, leveraging Google Analytics, Meta Ads Manager, and performance tracking tools to optimise campaigns and improve key metrics

Campaign strategy & optimisation: You can strategically plan, execute, and refine multi-channel performance marketing campaigns that drive audience growth, engagement, and revenue impact

Budget management: You know how to allocate, track, and optimise spend, ensuring performance marketing efforts are cost-efficient and deliver maximum ROI

Growth & experimentation: You foster a culture of testing and learning, continuously iterating on campaigns to find new opportunities for performance improvements

Agility & problem-solving: You thrive in a fast-moving environment, making smart decisions quickly and adapting strategies to drive success

Think big & move fast: You push ambitious ideas forward, act decisively, and maintain momentum, ensuring marketing efforts deliver real results

Location : Shoreditch, London

- We are an in-person-first culture and believe in fostering a vibrant and work environment centred around connection and community.

- Some roles will require global travel so flexibility in this aspect is important and your hiring manager will confirm this with you during the interview process

Process

Screening Process - Our screening process is designed to assess candidates in a fair way. This gives you an opportunity to share your skill, experience and passion.

Phone Call with the Talent Team - You will share a call with our talent team who will answer any questions you have about the role, our business and any next steps.

1st Interview - This first stage will involve meeting your potential manager and team members.

2nd Stage Interview - Task - Through the task round you get an insight into the day to day responsibilities of the role and we get the opportunity to understand how you work.

Final Stage Interview - The final interview involves meeting a Senior Stakeholder in the business.