Paid Marketing Director

JR United Kingdom; Guildford; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading professional services firm is seeking a Performance Marketing Manager to drive its digital marketing strategy, focusing on client acquisition, retention, and engagement. This key role involves overseeing multi-channel campaigns and building a high-performing marketing function to maximize revenue growth.

Qualifications

• 8+ years in digital marketing or performance strategy, ideally in professional services.
• Proven success managing multi-channel campaigns and data-driven decision-making.
• Technical expertise in relevant tools like Google Analytics and CRM platforms.

Responsibilities

• Lead a data-driven performance marketing strategy aligned with business goals.
• Manage multi-channel campaigns including paid media, SEO, and analytics.
• Build and lead a scalable marketing team for long-term success.

Skills

Lead Generation

Conversion Optimisation

Data Analysis

Digital Marketing

SEO

PPC Advertising

Tools

Google Analytics

Google Ads

LinkedIn Ads

SEM tools

CRM platforms

Job description

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A leading professional services firm is seeking a Performance Marketing Manager to drive its digital marketing strategy, optimising client acquisition, retention, and engagement. This role will play a key part in shaping the marketing vision, influencing senior leadership, and ensuring marketing efforts translate into tangible business growth.

This is a high-impact position focused on paid media, SEO, CRO, and analytics, with the goal of maximising lead generation, brand visibility, and revenue growth. The Performance Marketing Director will oversee multi-channel campaigns, manage external partners, and build a high-performing marketing function that ensures long-term success.

Salary: Up to £100,000 per annum + benefits

Key Responsibilities

• Strategic Leadership – Develop and implement a data-driven performance marketing strategy, aligning with business development, recruitment, and leadership goals.
• Paid Media Oversight – Manage search, social, display, and programmatic advertising, ensuring maximum ROI.
• SEO & CRO Management – Optimise digital presence, content marketing, and website conversions to drive inbound leads.
• Data & Analytics – Leverage attribution modelling and analytics tools to measure campaign effectiveness and refine strategies.
• Agency & Vendor Management – Oversee partnerships to ensure performance marketing objectives are met.
• A/B Testing & Optimisation – Run experiments to enhance messaging, creative, and audience targeting.
• Marketing Automation – Oversee CRM and automation tools (e.g., HubSpot, Marketo) to improve engagement and retention.
• Team Development – Build and lead a scalable marketing team, setting the foundation for long-term success over the next 5–10 years.

Who They’re Looking For

• Experienced performance marketing leader with a strong background in lead generation and conversion optimisation.
• 8+ years in digital marketing, demand generation, or performance strategy, ideally within professional services.
• Proven success managing multi-channel campaigns, balancing paid, organic, and conversion-based marketing efforts.
• Technical expertise in Google Analytics, Google Ads, LinkedIn Ads, SEO tools (e.g., SEMRush), and CRM platforms (Microsoft Dynamics preferred).
• Data-driven decision-maker, with strong analytical skills and experience in measuring marketing performance.
• Strategic mindset, able to align marketing efforts with overall business objectives.

If you deem yourself suitable, please do apply. We will review each applicant and if deemed suitable we will be in touch to discuss further.