Paid Digital Media Manager

Crieff Hydro Family of Hotels; Crieff; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

Join Crieff Hydro Family of Hotels as a Paid Digital Media Manager to lead our media strategies across various platforms. You'll be a key player in our Marketing team, driving direct booking revenues while managing campaign performances and collaborating with diverse teams. This hybrid role offers a dynamic work environment with ample opportunities for professional growth and contributions to a family-oriented business.

Benefits

Career Progression

Exclusive Discounts

Free Meals on Shift

Live-in Accommodation

Wellbeing Support

Qualifications

• Experience in managing multiple paid media channels and platforms.
• Proficient in using analytics tools to measure performance.
• Strong leadership and communication skills.

Responsibilities

• Develop and optimise paid digital media channel strategies.
• Manage the paid media budget across multiple hotel accounts.
• Collaborate with cross-functional teams to align strategies.

Skills

Budget Management

Performance Optimization

Campaign Analysis

Cross-Functional Collaboration

Tools

Analytics Tools

A/B Testing Frameworks

Job description

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We’re a family business through and through – family-owned, family-run, with a warm family welcome for guests and team alike. Our seven hotels are unique and set in three stunning Scottish locations. Some are big, some are small, but all offer great food & drink, comfortable stays, and plenty of activities. Our Marketing team works to support all eight of our sites, offering a variety of challenges and opportunities.

About the role

We are seeking an experienced Paid Digital Media Manager to lead our paid media strategy across Google, Meta and Programmatic Display channels. This role is key to driving direct booking revenue growth across our multiple hotels and resort activity businesses. This is an exciting time to join our Marketing team in a period of significant product investment for Crieff Hydro Family of Hotels.

Key responsibilities

The ideal candidate is a performance-driven specialist with experience in driving growth, optimisation and budget efficiencies

• Develop and optimise paid digital media channel strategies to drive brand engagement, increase website traffic and booking revenue conversion
• Efficiently manage the paid media budget across multiple hotel accounts, monitoring and adjusting allocations across the full funnel to deliver against our short and long-term growth plans
• Manage creative briefing for assets and messaging based on objectives and bespoke to each hotel and platform
• Implement an ongoing A/B testing framework to ensure continual learnings and performance optimisation
• Collaborate with cross-functional teams to align paid digital marketing strategies with overall business objectives and targets
• Analyse and Report on campaign performance, industry trends and competitor activity, providing recommendations and actionable insights
• Manage external agency relationships to ensure seamless execution of all campaigns

Desired criteria

• Demonstrable knowledge and proven experience in managing multiple paid media channels and platforms
• Experienced in budget management; planning, allocating and optimising
• Interpretation of campaign performance and trends, proficient in using analytics tools and data insights to measure against performance goals
• An ambitious and supportive leader in managing external agencies, ability to communicate clear objectives and goals and prioritising value-based initiatives with overall accountability
• Experienced in working collaboratively in cross functional internal teams including Revenue and Creative
• Experience in Travel/Tourism/Hospitality industry would be advantageous but not essential

Location: This role is a hybrid role with 3 days based at Crieff Hydro Resort, Crieff, Perthshire and the remaining 2 days working from home.

What you'll get from us

• A Friendly & Supportive Team– Work in afun, welcoming environmentwhere team spirit and well-being are a priority.
• Grow with Us– We invest in our people. Whether you’re looking todevelop new skillsor take thenext step in your career, we’ll support you every step of the way.
• Career Progression– With multiple hotels, departments, and roles, you’ll have plenty of opportunities togrow and explore new career paths.
• Leadership Development– Get access to ourBe A Leader programmeand develop the skills to take your career further.
• Exclusive Discounts– Enjoyfree leisure membership for you and a partner,30% off retail, 50% of food and drinks, plus great savings on hotel activities.
• Team Rate Hotel Stays– Take time to recharge withdiscounted staysat all of our hotels from just£30 per night- where will you explore next?
• Refer a friend initiative– earn a bonus up to £250-£500 for each successful team member or manager you recommend to us.
• Guest mention incentive– earn an extra £5 for each guest review which positively mentions you.
• Live-in Accommodation– On-site housing is available, withbills included, making your move stress-free.
• Free Meals on Shift– Stay fuelled and focused withdelicious staff mealswhile you work.
• Wellbeing Support– Access24/7 confidential supportvia thePenninsula Employee Assistance Programme, covering mental health, financial advice, and more.
• Team Events & Annual Staff Party– We love to celebrate our people! Enjoy team events throughout the year and alegendary annual staff party.

Careers at the Crieff Hydro Family of Hotels

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Please not this roledoes not qualify for sponsorship.To apply, you must have the right to work in the UK.