Ownership Marketing Manager

Hoburne Ltd; Christchurch; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a dynamic Ownership Marketing Manager to drive lead generation and optimize marketing campaigns. In this pivotal role, you will develop targeted marketing strategies, collaborate with sales teams, and manage budgets to maximize lead acquisition. Your creativity and analytical skills will be essential in ensuring campaigns are engaging and effective. Join a company that values innovation and offers a range of benefits, including competitive pay and discounts on leisure activities. This is a fantastic opportunity for a results-driven marketer looking to make a significant impact.

Benefits

Competitive pay

Hoburne benefits platform

50% off Food and Drink

Free membership at Hoburne Golf Parks

Discounts on holidays

Access to leisure facilities

Enhanced Parental leave

33 working days holiday

Employee Assistance Programme (EAP)

Qualifications

• Proven experience in lead generation marketing, ideally in property or B2C sales.
• Strong organizational skills to manage multiple campaigns and stakeholders.

Responsibilities

• Develop and execute targeted marketing campaigns to drive high-quality leads.
• Oversee digital and traditional advertising for maximum ROI.

Skills

Lead Generation Marketing

Project Management

Commercially Driven

Creative & Analytical

Digital Marketing

Tools

Google Analytics

Meta Ads

HubSpot

Salesforce

Job description

We would love you to join us if you have the skills and attributes to join our marketing team as a Ownership Marketing Manager.

This highly commercial role is focused on growing the number of leads passed through to our sales teams. You will take responsibility for driving lead generating activities, building local marketing plans with sales managers, and working closely with the rest of the team to ensure strong conversion into appointments and sales.

Summary of Main Tasks/Duties:

• Develop and execute targeted marketing campaigns to drive high-quality leads for the sales team.
• Advertising & Media Planning – Oversee digital and traditional advertising, ensuring campaigns are optimized for maximum ROI.
• Be completely on top of lead numbers, how they perform and where they convert, constantly tweaking activity in response.
• Conversion Rate Optimization – Identify and implement strategies to improve lead-to-sale conversion rates.
• Collaboration with Sales Teams – Work closely with sales teams to deliver marketing materials and develop local marketing plans, events, and other activities.
• Budget Management – Plan and allocate marketing budgets effectively to maximize lead generation.
• Affiliate Management – Coordinate with external partners to ensure campaigns align with brand objectives and commercial goals.
• Content & Messaging – Ensure all marketing materials and communications are engaging, brand-consistent, and drive lead interest.
• Market Research & Competitor Analysis – Stay updated on industry trends, competitor activity, and customer insights to refine marketing strategies.

Knowledge, Experience, Skills & Attributes:

• Proven Experience in Lead Generation Marketing – Ideally within property, holiday home ownership, or high-value B2C sales.
• Lead Generation & Performance Marketing – Strong ability to develop and manage lead acquisition campaigns.
• Project Management – Strong organizational skills to manage multiple campaigns and stakeholders effectively.
• Commercially Driven – Results-focused mindset with a passion for achieving ambitious lead targets.
• Creative & Analytical – Balancing creativity in marketing campaigns with a data-driven approach.
• Using Analytics Tools & CRM Systems – Experience with platforms like Google Analytics, Meta Ads, HubSpot, or Salesforce.
• Managing Marketing Budgets – Demonstrated ability to drive efficient spend for lead acquisition.
• Working with Sales Teams – Experience in aligning marketing efforts with sales objectives.
• Digital Marketing & Performance Advertising Experience – Running successful paid and organic campaigns.

The successful applicant will benefit from:

• Competitive pay
• Hoburne benefits platform
• Hoburne Team Card which includes 50% off Food and Drink
• Free membership at Hoburne Golf Parks
• Discounts on holidays
• Access to our leisure facilities on all our parks
• Enhanced Parental leave * (T & C’s apply)
• 33 working days holiday (pro-rata for part-time)
• Access to our Employee Assistance Programme (EAP)