Own the Strategy: Social & Content Lead (Hybrid)

Deverellsmith; Grove; Hybrid; GBP 40,000 - 44,000; Full time

Benefits offered by this job

Hybrid working

Location Wantage

Job summary

Deverellsmith in Wantage, Oxfordshire, is seeking a Social & Content Lead to own the organic social and content strategy for its market-leading PBSA brand. The role is hybrid, blending strategic direction with hands-on content creation and creator management to engage students across platforms.

You’ll lead a programme of authentic UGC, work with students and creators, and continuously evolve the brand’s social narrative in line with trends, platforms and audience behaviours.

Qualifications

• Strong experience across social media, content or digital marketing with evidence of owning or developing social/content strategy.
• Hands-on with content creation and shooting/editing.
• Portfolio of social-first content, including short-form video.

Responsibilities

• Own and develop the organic social and content strategy, setting direction and channel approach.
• Lead the social content calendar, aligning activity with brand, marketing and commercial objectives.
• Use student insight, social listening, trends and performance data to evolve the strategy.
• Create engaging social-first content, including short-form video, photography and interviews.
• Shape and lead the student creator programme, building a network of creators for authentic UGC.
• Identify emerging platforms and determine where the brand should be present.
• Work with Creative, Digital, Campaigns and operational teams as the social/content expert.
• Track performance and translate results into clear recommendations and actions.
• Explore opportunities around AI and changing content discovery behaviours.
• Regularly visit locations across the UK to capture content and engage with students.

Skills

Social media strategy

Content creation

Video content

TikTok

Instagram

UGC

Job description

Deverellsmith in Wantage, Oxfordshire, is seeking a Social & Content Lead to own the organic social and content strategy for its market-leading PBSA brand. The role is hybrid, blending strategic direction with hands-on content creation and creator management to engage students across platforms.

You’ll lead a programme of authentic UGC, work with students and creators, and continuously evolve the brand’s social narrative in line with trends, platforms and audience behaviours.