Outbound BDR — ERP/CRM & AI Solutions

Appficiency Inc; Leeds; On-site; GBP 28,000 - 38,000; Full time

Job summary

Appficiency Inc. is seeking a Business Development Representative to drive the front line of growth, researching target accounts and running outbound campaigns across ERP, CRM, cloud platforms, and AI solutions.

You will qualify inbound leads and book meetings for the sales team, building a healthy pipeline. Ideal candidates are early in their sales career with a passion for multi-technology spaces, strong communication skills, and the ability to work in a fast-paced, target-driven environment.

Qualifications

• 2-3 years of experience in a Business Development, SDR/BDR, or similar outbound sales role.
• Experience in Salesforce, NetSuite, or other major business app ecosystems preferred.
• Familiarity with Trucking & Logistics, regulated industries, or Engineer-to-Order/Construction is a plus.

Responsibilities

• Identify and research target accounts and prospects within ERP, CRM, cloud platforms, and AI-driven solutions, with a focus on Trucking & Logistics, regulated industries (government, education), and Engineer-to-Order/Construction
• Execute outbound prospecting campaigns via email, phone, LinkedIn, and other channels to generate qualified leads
• Qualify inbound leads, ensuring they meet ICP criteria before handoff to Account Executives
• Book qualified meetings and demos for the sales team, maintaining a consistent, healthy pipeline
• Maintain accurate, up-to-date records of prospect interactions and pipeline activity in Salesforce and NetSuite
• Collaborate with Marketing and Sales to refine messaging, targeting, and campaign effectiveness by vertical
• Meet or exceed monthly and quarterly pipeline generation and activity targets
• Participate in sales enablement training to continuously improve prospecting and qualification skills

Skills

Outbound sales

BDR experience

CRM tools

Targeting prospects

Job description

Appficiency Inc. is seeking a Business Development Representative to drive the front line of growth, researching target accounts and running outbound campaigns across ERP, CRM, cloud platforms, and AI solutions.

You will qualify inbound leads and book meetings for the sales team, building a healthy pipeline. Ideal candidates are early in their sales career with a passion for multi-technology spaces, strong communication skills, and the ability to work in a fast-paced, target-driven environment.