Organic Social & Influencer Marketing, Senior Associate

Wayfair; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

Join a dynamic company as an Organic Social & Influencer Marketing Manager, where you'll lead innovative social media strategies that drive engagement and brand visibility. Collaborate with diverse teams to create impactful content, manage influencer partnerships, and enhance brand storytelling. In this role, you'll have the opportunity to shape the organic social strategy in a fast-paced environment that values creativity and collaboration. This position offers a competitive salary and career development opportunities, making it an exciting prospect for those looking to make a significant impact in the marketing field.

Benefits

Employee Discount

Private Medical Care

Dental Care

Gym Membership

Tuition Reimbursement

25 Days Holiday

Pension

Cycle to Work Scheme

Qualifications

• Experience in social media strategy and content marketing.
• Strong understanding of social media platforms and algorithms.
• Proven ability to manage influencer partnerships.

Responsibilities

• Develop and implement a data-driven organic social media strategy.
• Oversee content creation and manage influencer partnerships.
• Analyze performance metrics to optimize content strategies.

Skills

Social Media Strategy

Content Marketing

Influencer Marketing

Data Analysis

Project Management

Storytelling

Education

Bachelor's Degree in Marketing or Related Field

Tools

Sprinklr

Hootsuite

CreatorIQ

Job description

Office Based:London (EC1V 7LQ)
Working Hours:40 Hours per week (Monday-Friday)
Benefits Include: Wayfair Employee Discount, Benefits Hub, Private Medical Care, Dental Care, Gym Membership, Tuition Reimbursement, 25 Days starting Holiday (with tenure entitlement) + Bank Holidays, Pension, cycle to work scheme.

We are looking for a strategic and creative Organic Social & Influencer Marketing Manager to lead our organic social media strategy, driving engagement, brand visibility, and audience growth.

Sitting within the Brand Marketing team, you will define and execute social content strategies, manage influencer and creator partnerships, and oversee platform performance. You’ll collaborate with Brand Strategy, Campaign & Content Strategy, PR, Curated Merchandising, and Category Management teams to ensure social content supports brand storytelling, seasonal campaigns, and product visibility. Additionally, you’ll manage external agencies and partners to enhance content production and execution.

What You'll Do Social Strategy & Content Leadership

• Develop and implement a data-driven organic social media strategy that aligns with business objectives.
• Define and oversee the social content strategy, setting content pillars and themes to engage target audiences.
• Lead the development of social-first creative concepts, collaborating with internal teams and external partners.
• Stay ahead of platform trends, audience behaviours, and emerging formats, ensuring best practices inform content planning.
• Ensure organic social aligns with broader brand, promotional, and campaign initiatives.

Content Creation & Platform Management

• Own the social content calendar, ensuring strategic, timely content aligned with key business moments.
• Oversee end-to-end content creation, from ideation and briefing to execution, publishing, and optimisation.
• Drive innovation in content formats, leveraging video, interactive elements, and user-generated content (UGC).
• Manage external agencies and production partners, ensuring high-quality, brand-aligned content.
• Implement SEO and metadata best practices to optimise content visibility and impact.

Influencer & Creator Partnerships

• Develop and manage an influencer marketing strategy that complements organic social efforts.
• Identify and build relationships with influencers and creators to enhance brand credibility and reach.
• Oversee campaign execution, including outreach, negotiation, content approvals, and performance tracking.
• Leverage UGC and influencer-driven content to strengthen brand storytelling.
• Manage product seeding and gifting strategies to encourage organic advocacy.

Agency & External Partner Management

• Oversee relationships with social agencies, content creators, and production partners to ensure seamless execution.
• Manage agency-led social activations and content production, aligning with brand strategy and objectives.
• Evaluate agency performance and ROI, optimising external partnerships for efficiency and impact.

Performance Analysis & Optimisation

• Define and track key performance metrics, ensuring social content drives engagement, reach, and traffic.
• Analyse data and insights to refine content strategies, optimising formats, posting schedules, and engagement tactics.
• Conduct competitive analysis and social listening, identifying opportunities for growth and innovation.
• Provide regular performance reporting, translating insights into actionable recommendations.

Team Leadership & Collaboration

• Manage and mentor junior team members, fostering a creative, high-performance culture.
• Work closely with Brand Strategy, Campaign & Content Strategy, PR, and Category Management to ensure alignment across marketing efforts.
• Collaborate with Performance Marketing teams to align organic and paid social strategies.
• Develop and enforce social media governance and best practices, maintaining brand integrity.

What You'll Need

• Demonstrable experience in social media strategy, content marketing, or influencer marketing within a corporate or agency environment.
• Proven ability to develop and execute high-impact social content strategies that drive engagement and audience growth.
• Strong understanding of social media platforms, algorithms, and best practices.
• Experience managing influencer partnerships, content production, and agency relationships.
• Data-driven mindset, with expertise in social media analytics, performance tracking, and insights generation.
• Exceptional storytelling, copywriting, and creative briefing skills.
• Strong project management skills, with the ability to manage multiple initiatives in a fast-paced environment.
• Proficiency in social media tools (e.g., Sprinklr, Hootsuite, CreatorIQ); basic knowledge of design or video editing software is a plus.

Why Join Us?

Join a fast-growing, dynamic brand where you’ll lead and shape the organic social strategy in a collaborative environment that encourages creativity and innovation. We offer a competitive salary, career development opportunities, and the chance to work on high-impact brand and marketing initiatives.

Interested? Click apply and get talking with a Wayfair Recruiter!

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About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us [e-mail].