Organic Social Analyst

Dept Agency; London; Hybrid; GBP 30,000 - 60,000; Full time

Job summary

Join a pioneering agency known for its innovative digital marketing solutions! As a Social Analyst, you will play a crucial role in enhancing campaign performance through data-driven insights. Collaborate with diverse teams to develop reporting frameworks and utilize advanced social listening tools to monitor trends and brand sentiment. This hybrid role offers flexibility and the chance to work with exciting clients across various industries. With a commitment to diversity and inclusion, this agency fosters a culture of growth and innovation, making it an ideal place for talented individuals looking to make an impact.

Benefits

Flexible working policy

Medical healthcare choice

25 days holiday plus bank holidays

Company pension scheme

EAP scheme

Ride to work scheme

Enhanced family policies

Buddy Program

Training and development opportunities

Global charity support initiatives

Qualifications

• Experience in social media analytics at a digital agency or consumer brand.
• Strong understanding of social media platforms and key metrics.
• Ability to develop reporting methodologies and frameworks.

Responsibilities

• Develop reporting frameworks for social media performance.
• Monitor and audit data quality for accurate insights.
• Collaborate with teams to enhance campaign strategies.

Skills

Social Media Analytics

Reporting Frameworks

Data Quality Monitoring

Social Listening Tools

Google Analytics

Time Management

Creative Development

Education

Degree in Marketing or Related Field

Tools

Pulsar

Brandwatch

Excel

Google Sheets

Job description

Please note: This is a pipeline role. While we don’t have an immediate opening, we anticipate one soon. If your profile aligns with the role once it opens, we’ll be in touch!

London or Manchester, Hybrid

This position sits in our Marketing & Technology service based in London. We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include ASOS, Just Eat Takeaway, Twitch, TikTok, and The White Company.

JOB PURPOSE

Here at DEPT, we are proud of the award winning, creative campaigns and content that we produce for a range of exciting and well known brands and we believe that our Media Team is pivotal in the success of those campaigns. Our Media Team is made up of both paid and organic media specialists and we are looking for a Social Analyst to join the team!

The Social Analyst will work across a range of teams to deliver solid Social Media data and insights which will be used to increase campaign performance and help shape the best and most effective strategies for our clients. Collaboration is key as the Social Analyst will work closely with our clients, creative teams, tech teams and account management teams.

KEY RESPONSIBILITIES

The role of Organic Social Analyst is exciting, varied and constantly evolving. In this role, you will:

• Develop reporting frameworks to deliver accurate reporting in a timely manner outlining core performance in line with the client objectives.
• Prepare specific social media data reports and talking points, monitor and audit data quality
• Lead the vision for how cross-platform data can be utilised to inform optimal content creation and distribution
• Work with clients internal analytics team to supplement any platform data with other relevant client data
• Contribute insights and strategic thinking to all areas of the business (content, technology, media, data)
• Stay on top of platform and content trends, specifically regarding data insights best practises
• Utilise social listening tools to monitor brand sentiment, trends and surface key talking points and topics of relevance for creative responses
• Ensure constant innovation across all deliverables
• Contribute to our creative process by sharing insights uncovered in your analysis process
• Continue to optimise and develop reporting processes to ensure efficiency
• Research and assess technology solutions, processes and data sources to improve our capabilities
• Liaise with suppliers when relevant
• Present work internally and externally

SKILLS AND PREVIOUS EXPERIENCE

Our offering is advanced for the industry, and we rely on great people. To be considered for this role, you will need the skills or experience outlined below.

• Relevant experience within a social media analytical role at a digital/creative agency or internally at a consumer focused brand. This could be as an analyst or social media management role.
• Strong understanding of key social media platforms and the key metrics and data points associated with them.
• Ideally an understanding of both organic and paid social media, with organic being priority
• Advanced proficiency reporting across a number of social media platforms including but not limited to; TikTok, Facebook/Instagram, Snapchat, YouTube and Twitter. Familiarity with Google analytics or other analytical platforms useful
• Expertise in social listening platforms like Pulsar/Brandwatch
• Intermediate or higher proficiency Exce/Google Sheets skills
• An inquisitive and numeric mindset
• Excellent time management and organisational skills with a high attention to detail
• Good understanding of how to develop social first creative
• Understanding of how organic social can play a role in helping clients meet their overall business objectives
• Knowledge and experience of developing bespoke reporting frameworks
• Ability to develop new reporting methodologies

WE OFFER

• A flexible, hybrid working policy
• The choice of medical healthcare providers (Bupa or Medicash)
• 25 days holiday plus bank holidays and your birthday off each year
• Company pension scheme
• EAP scheme
• Ride to work scheme
• Enhanced family friendly policies
• Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT.
• A reputation for doing good. DEPT has been a Certified B Corp since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT Cares Month in which employees come together and donate their skills to support local charities.

WHO ARE WE?

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

DEPT is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.

DIVERSITY, EQUITY & INCLUSION

At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.