Organic Search Marketing Manager

Disney Parks and Resorts; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

An international entertainment company in London seeks an Organic Search Marketing Manager to enhance audience engagement and organic traffic for Disney+. This role involves managing the full content lifecycle for Explore Disney+, focusing on SEO strategies and editorial planning while working collaboratively across various teams. Experience in organic search optimisation and strong communication skills are essential for success in this position. A hybrid work model is available.

Benefits

25 days annual leave

Private medical insurance & dental care

Free Park Entry for family and friends

Disney Discounts on products and services

Excellent parental and guardian leave

Supportive Employee Resource Groups

Qualifications

• Strong experience in organic search optimisation and/or web production.
• Able to independently organize, break down, and structure complex problems.
• Skilled at juggling multiple projects in fast-paced environments.

Responsibilities

• Create and maintain an editorial calendar for Explore Disney+.
• Coordinate localization and syndication of global articles.
• Oversee local content review and approval processes.

Skills

Organic search optimisation

Web production

SEO-friendly content writing

Project management

Strong communication

Tools

SEMrush

Job description

Job Summary:

Disney+ is The Walt Disney Company's Direct to Consumer video entertainment service. The service consists of long form and short form video built around six key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Star) with an appealing and easy to use interface accessed across multiple platforms (e.g. televisions, mobile devices, PCs).

The Disney+ team is responsible for the day to day operation of Disney+ across Europe, Middle East and Africa, with a specific focus on customer acquisition and retention, marketing, partnerships, content programming, research and analytics.

The Organic Search Marketing Manager will play a key role in driving audience engagement and organic traffic for Disney+ through high-quality editorial content across web platforms. Based in London, t his role is responsible for managing EMEA's full content lifecycle for Explore Disney+ , a companion editorial destination on disneyplus.com designed to help consumers discover what to watch and support SEO .

Reporting to the Senior Manager, Commerce Marketing , the Organic Search Marketing Manager will oversee editorial planning, localization, SEO optimization, stakeholder management, and publishing planning and operations for the region , starting with the UK . They will ensure content meets local market needs while aligning with global brand, creative, and SEO standards.

Beyond the UK, this role also provides strategic guidance and hands-on support to local teams across EMEA, helping to scale SEO content production efforts efficiently and effectively throughout the region.

This role will also work closely with global and regional teams across Product , Marketing, Growth, PR, Legal, and Creative to ensure seamless execution , relevancy and amplification of content.

The ideal candidate is highly organized, detail-oriented, and experienced in digital publishing, SEO, and content marketing. They are comfortable working in matrixed organizations, thrive in fast-moving and evolving environments, combine creative instinct with a sharp analytical mindset and are passionate about delivering editorial experiences that inform and inspire audiences .

This is an office-based role with a hybrid setup: four days per week in our Hammersmith, London office, and one day remote.

The Opportunity & Responsibilities:

Program Operations

• Create and maintain a rich editorial calendar for Explore Disney+ , starting with UK and expanding across EMEA, in partnership with local market teams.
• Coordinate the localization and syndication of global articles, working with local editors or agencies to tailor titles, copy, and content to regional preferences.
• Project manage creative asset development with the global SEO agency, ensuring deliverables for desktop, tablet, and mobile align with brand and design guidelines.
• Oversee local content review and approval processes, liaising with key stakeholders such as Growth Marketing, PR, Creative, and Legal teams.
• Track and report on website performance using internal dashboards and analytics tools.
• Continuously improve publishing workflows to maintain operational efficiency.

SEO

• Collaborate with the global SEO team to optimize all content for organic search.
• Conduct keyword research to support both original and localized articles.
• Use SEMrush (or equivalent tools) to track keyword rankings and assess content performance.

Growth & Marketing Integration

• Partner with the global Product Marketing team and local Marketing leads to develop and execute go-to-market (GTM) plans.
• Coordinate with local marketing teams to support the ongoing promotion of regional Explore Disney+ content .

The Experience We Require From You:

Must-Have:

• Strong experience in organic search optimisation and/or web production
• Working knowledge of creative asset management and experience working with design/creative teams.
• Able to independently organize, break down, and structure complex problems
• Experience using SEMrush or similar tooling
• Experience writing SEO-friendly content
• Skilled at juggling multiple projects in fast-paced, matrixed environments.
• Strong communicator with excellent stakeholder and project management skills.

Nice-to-Have:

• Experience in global, EMEA, or local marketing teams.
• Knowledge of the SVOD industry and/or a passion for entertainment and pop culture
• International asset management experience

Core Competencies:

• Strategic thinker with a bias for action and strong influencing skills.
• Confident presenter with the ability to turn data into clear, compelling insights.
• Adaptable, collaborative, and thrives in ambiguity.

Additional Information

Limited travel might be required

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups - WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.

About The Walt Disney Company (EMEA):

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Limited , which is part of a business we call The Walt Disney Company (EMEA) .

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.