Organic Search Manager

Hargreaves Lansdown; Bristol; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading financial services firm in Bristol is seeking an Organic Search Manager to develop and implement SEO strategies to enhance brand visibility. You will manage SEO performance using tools like Google Analytics and collaborate with cross-functional teams. The ideal candidate has substantial SEO experience and strong analytical skills. This role supports a hybrid working environment, providing flexibility and a range of benefits.

Benefits

Discretionary annual bonus

25 days holiday plus bank holidays

Flexible working options

Pension scheme up to 11% employer contribution

Private medical insurance

Two paid volunteering days per year

Qualifications

• Significant experience in SEO within a complex business environment.
• Understanding of search engine algorithms and ranking factors.
• Proficiency in HTML, CSS, and CMS.

Responsibilities

• Develop and implement SEO strategies aligned with business goals.
• Conduct keyword research and performance reporting.
• Optimize web content and landing pages for search engines.

Skills

SEO experience

Strong analytical skills

Communication skills

Project management

Tools

SEMrush

Google Analytics

Ahrefs

Screaming Frog

Job description

Excited to grow your career? Our purpose is to make it easy for people to save and invest for a better future. We are looking for great people to join us, so please come and invest in YOUR future at Hargreaves Lansdown.

We know that sometimes people can be put off applying for a job if they don't tick every box. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. We’d love to hear from you!

About the role

Hargreaves Lansdown is undergoing major transformation and Marketing is central to that change. We\'re evolving fast, with a sharp focus on content, brand, product marketing, performance, website and CRO. We’re building a joined-up, insight-driven marketing function that delivers measurable impact from powerful brand storytelling and high-converting content to optimised digital journeys and data-led performance. We’re raising the bar, streamlining how we work, and unlocking new opportunities to grow, engage and convert, setting a new standard for marketing at HL.

The Organic Search Manager at Hargreaves Lansdown will be responsible for developing and executing the organic search strategy to drive organic traffic, improve search engine rankings, and enhance the online visibility of the brand. This role sits within the Marketing team and reports directly to the Head of Performance Marketing. The Organic Search Manager will work closely with content, digital, and product teams to ensure SEO best practices are integrated across all digital touchpoints.

What you’ll be doing

• Developing and implementing comprehensive SEO strategies aligned with business goals.
• Conducting keyword research, competitive analysis, and performance reporting.
• Optimising website content, landing pages, and metadata for search engines.
• Monitoring and analysing SEO performance using tools such as Google Analytics and Search Console.
• Collaborating with content creators to ensure SEO best practices are followed.
• Managing technical SEO aspects including site architecture, crawlability, and indexing.
• Staying up to date with the latest SEO trends, algorithm updates, and industry developments.
• Providing regular performance reports and insights to stakeholders.

About you

• Significant previous experience of SEO, understanding the principles and concepts and their application within a complex business.
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, and Screaming Frog.
• Excellent analytical skills and attention to detail.
• Strong communication and collaboration skills.
• Ability to manage multiple projects and meet deadlines.
• Familiarity with HTML, CSS, and content management systems (CMS).
• Proven experience in SEO management, preferably in a financial services or regulated industry.
• Demonstrated success in improving organic search performance.
• Experience working with cross-functional teams.
• Knowledge of Google Analytics, Search Console, and other web analytics tools.

Interview Process

This will be a two stage interview with task.

Working Schedule

This role is based in our Bristol head office (BS1 5HL) and we offer a hybrid working pattern, with a minimum of two days in the office per week.

Why us?

Here at HL, we’re the UK’s number 1 investment platform for private investors, based in Bristol. For more than 40 years we’ve helped investors save time, tax and money on their investments.

To achieve our mission, we believe we have a workplace like no other, with constant learning, dynamic teams, and a great ethos. We\'re steered by core values that promote service, quality, innovation, and opportunity in everything we do.

What\'s on offer?

• Discretionary annual bonus * and annual pay review
• 25 days * holiday plus bank holidays and 1-day additional Christmas closure
• Option to purchase an additional 5 days holiday **
• Flexible working options available, including hybrid working
• Enhanced parental leave
• Pension scheme up to 11% employer contribution
• Income Protection and Life insurance (4 x salary core level of cover)
• Private medical insurance*
• Health care cash plans - including optical, dental, and out patient care
• Health screening programme
• Help@hand - confidential support including mental health counselling and remote GP
• Wellhub - unlimited access to fitness providers and wellness coach sessions
• Variety of travel to work schemes with bike storage and shower facilities
• Inhouse barista and deli serving subsidised coffee and sandwiches
• Two paid volunteering days per year

* dependant on role level

** only available to select during our annual benefits window, in November each year

Hargreaves Lansdown is an inclusive employer that values diversity in its workforce. We encourage applications from all individuals without regard to race, religion, gender, sexual orientation, national origin, disability or age.

This role may also be available on a flexible working or part time basis – please ask the Recruitment & Onboarding team for more information.

Please note, we are unable to provide employment sponsorship to candidates.