Organic Marketing Manager

Gizmo; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading AI startup seeks its first full-time marketing hire to accelerate growth and engagement. As a key player, you will craft social content strategies, manage creators, and lead community engagement efforts in a dynamic and innovative environment. Join us and help shape the future of learning for millions.

Benefits

Highly competitive salary

Equity included

Hybrid working model

Opportunity to join a fast-growing startup

Qualifications

• Proven track record of viral content success with over 1 million views.
• Experience managing TikTok and Instagram accounts with 10,000+ followers.
• Strong grasp of social algorithms and engagement drivers.

Responsibilities

• Develop and test creative strategies for growth.
• Launch and scale user-generated content (UGC) strategies.
• Manage influencer partnerships and the Gizmo Ambassador community.

Skills

Social content growth

Community management

Creative strategy

Job description

About Us

Gizmo is an AI startup on a mission to make learning so easy that anyone can learn anything. We're building Duolingo for Anything - a platform that uses gamification and social mechanics to make learning fun. With over 1 million monthly active users and $4M in annual recurring revenue, we're already one of the fastest-growing startups in the UK. Backed by leading investors, we recently raised $16M in Series A funding to accelerate our vision of helping 1 billion people learn.

Role Overview

We're looking for our first full-time marketing hire to help turn our early viral success into a repeatable, high-performance growth engine. In the past 12 months, we've grown 10X to 1 million learners a month and generated over 200 million organic views across TikTok and Instagram. Now we're ready to scale that momentum even further.

You will work directly with the founders to craft and execute our social content strategy, scale our ambassador programme and build a new wave of creators and influencers who represent Gizmo.

This role is perfect for a creative, self-starting content expert who wants to help shape and expand a brand that is already culturally relevant within online learning communities.

Key Responsibilities

• Develop and test creative strategies including hooks, formats and storytelling ideas that drive growth
• Launch and scale a high-impact user-generated content (UGC) strategy across TikTok and Instagram
• Source, coach, and manage creators and brand ambassadors to generate a consistent flow of viral content
• Own influencer partnerships, including outreach, deal negotiation, creative briefs and performance tracking
• Share user and content insights with product teams to help shape new features
• Manage the Gizmo Ambassador community on Discord, announcing prizes, sharing inspiration, and generating excitement
  
  

Requirements

You should have a proven track record of success in social content and community growth, especially on TikTok and Instagram:

• You've gone viral with content reaching over 1 million views and have grown or managed accounts with at least 10,000+ followers
• You understand social algorithms and what drives engagement
• You have a strong grasp of TikTok and Instagram trends and know how to use them to create compelling content
• You know how to give constructive creative feedback and direction
• You're hands-on, proactive and excited by ambitious growth goals
  
  

Benefits

• Highly competitive salary
• Equity included — you'll own a piece of what you're building
• Hybrid working model with 4 days per week in our London Liverpool Street office
• The opportunity to be one of the earliest employees in one of the UK's fastest-growing startups