Organic Growth, AI Search & Content Strategy Manager

Airspeed; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Airspeed is seeking an Organic Growth, AI Search & Content Strategy Manager to scale discovery and trust across search and AI-powered experiences.

You will own the organic growth strategy, driving high-quality content, editorial standards, and a strong point of view in the market.

Qualifications

• 6+ years of experience in SEO, organic growth, digital marketing, or content strategy.
• 2+ years leading organic strategy, editorial strategy, or a high-performing content program.
• Strong experience with technical SEO, on-page SEO, keyword research, content optimization, and link-building strategy.
• Understanding AI-powered search and how it discovers, evaluates, cites, and surfaces content.
• Experience using Ahrefs, Semrush, Screaming Frog, GA4, GSC, and related analytics tools.
• Excellent writing, editing, storytelling, and editorial judgment.
• Experience creating content strategies serving audience needs and commercial goals.
• Ability to partner with Product, Engineering, Web, and senior stakeholders.
• Analytical mindset connecting organic performance to engagement, conversion, pipeline, and revenue.
• Willing to balance strategic thinking with hands-on research, writing, optimization, reporting, and execution.

Responsibilities

• Lead organic growth strategy across search, content, and AI-powered discovery channels.
• Set goals, KPIs, and reporting for organic traffic, keywords, brand visibility, engagement, and pipeline.
• Identify high-value opportunities via keyword research, audience insights, and competitive analysis.
• Stay ahead of evolving search behavior and AI-search trends.
• Develop strategies to improve AI search visibility and answer engines.
• Create structured content frameworks and schema to support discovery.
• Monitor brand mentions and share of voice in AI-search environments.
• Partner with teams to ensure content communicates expertise and leadership.
• Oversee technical, on-page, and off-page SEO; improve site architecture and Core Web Vitals.
• Drive editorial direction, build an editorial calendar, and manage contributors.

Skills

SEO strategy

Organic growth

Content strategy

AI-powered search

Technical SEO

Keyword research

Editorial judgment

Analytics

Cross-functional collaboration

Team leadership

Tools

Ahrefs

Semrush

Screaming Frog

Google Analytics 4

Google Search Console

Job description

About the Role

Airspeed is looking for an Organic Growth, AI Search & Content Strategy Manager to build and scale how we are discovered, trusted, and chosen across search and AI-powered discovery.

You will own our organic growth strategy across SEO, content, and emerging answer engines, turning customer and market insight into high-quality content that builds authority and drives measurable pipeline. Working closely with Marketing, Product, Engineering, and subject-matter experts, you will shape our editorial strategy, improve our technical foundation, and help define Airspeed’s point of view in the market.

You will help define and execute Airspeed’s approach to Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI-search visibility.

This is a highly strategic and hands-on role for someone who understands both traditional search and the changing ways buyers discover brands through AI-powered search experiences.

What You’ll Do

Lead Organic Growth Strategy

• Own Airspeed’s organic growth strategy across search, content, and AI-powered discovery channels.

• Set clear goals, KPIs, and reporting for organic traffic, high-intent keyword performance, brand visibility, engagement, conversion, pipeline, and revenue contribution.

• Identify high-value organic opportunities through keyword research, audience insights, competitive analysis, search-intent mapping, and content gap analysis.

• Stay ahead of evolving search behavior, search algorithm changes, and emerging AI-search trends.

Build Airspeed’s AI Search and Answer Engine Visibility

• Develop strategies to improve how Airspeed is surfaced, cited, and represented across AI-powered answer engines and generative search experiences.

• Create structured content frameworks, direct-answer content, schema markup, and authoritative entity signals that support discoverability in both traditional and AI-driven search.

• Monitor brand mentions, sentiment, citation frequency, and share of voice across AI-search environments.

• Partner with internal teams to ensure Airspeed’s content and web presence accurately communicate our expertise, positioning, and category leadership.

Own SEO Strategy and Execution

• Lead end-to-end SEO strategy across technical, on-page, and off-page SEO.

• Partner with Product, Engineering, and Web teams to improve site architecture, page speed, technical health, Core Web Vitals, and overall search performance.

• Drive keyword strategy, content optimization, internal linking, and landing-page improvements.

• Lead digital PR, backlink acquisition, and authority-building initiatives to strengthen domain authority and topical relevance.

Lead Content Strategy and Editorial Direction

• Serve as Editor-in-Chief for Airspeed’s thought-leadership and insights content.

• Build and manage an editorial calendar featuring industry insights, original research, expert interviews, data-driven reports, and high-value educational content.

• Establish editorial standards and ensure a clear, consistent, and credible brand voice across content.

• Work closely with internal subject-matter experts, freelance contributors, and cross-functional partners to create content that is useful, differentiated, and commercially impactful.

• Oversee content distribution and repurposing to maximize the reach and value of each piece of content.

What Success Looks Like

In this role, you will help Airspeed:

• Increase organic traffic and rankings for high-intent search terms.

• Improve brand visibility, citations, and share of voice in AI-powered answer engines.

• Build a trusted, high-performing thought-leadership platform that supports brand authority and demand generation.

• Improve website health, technical SEO performance, and conversion from organic channels.

• Generate measurable pipeline and revenue impact through organic search and content.

What You’ll Bring

• 6+ years of experience in SEO, organic growth, digital marketing, or content strategy.

• 2+ years of experience leading organic strategy, editorial strategy, or a high-performing content program.

• Strong experience with technical SEO, on-page SEO, keyword research, content optimization, and link-building strategy.

• A strong understanding of how AI-powered search and answer engines discover, evaluate, cite, and surface content.

• Experience using tools such as Ahrefs, Semrush, Screaming Frog, Google Analytics 4, Google Search Console, and related SEO or analytics platforms.

• Excellent writing, editing, storytelling, and editorial judgment.

• Experience creating content strategies that serve both audience needs and commercial goals.

• Comfort partnering with Product, Engineering, Web, and senior internal stakeholders.

• A highly analytical mindset, with the ability to connect organic performance to engagement, conversion, pipeline, and revenue.

• The ability to operate strategically while remaining comfortable getting hands-on with research, writing, optimization, reporting, and execution.

Nice to Have

• Experience in a high-growth B2B SaaS or technology company.

• Experience building a content program from the ground up.

• Familiarity with structured data, schema markup, knowledge graphs, and entity optimization.

• Experience managing freelance writers, agencies, or cross-functional content contributors.

• Experience supporting digital PR, original research, or data-led content campaigns.