Optimisation Coordinator

Asda; Leeds; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading UK grocery retailer is seeking an Optimisation Coordinator to enhance their ecommerce platform through AB testing and personalisation strategies. This role involves working closely with trading and product teams to improve customer experience. Candidates should have experience in large-scale ecommerce, strong communication skills, and a passion for experimentation. The position offers a hybrid working model and an excellent benefits package including a company bonus and wellness services.

Benefits

Discretionary company bonus

Company pension up to 7% matched

15% colleague discount in store and online

Free access to wellness services

Excellent parental leave policies

Qualifications

• Experience in large-scale ecommerce environment is essential.
• Strong communication and stakeholder management skills are required.
• Understanding of website personalisation is desirable.

Responsibilities

• Develop and evaluate AB tests for website performance.
• Work with product teams to enhance personalisation offerings.
• Monitor website metrics daily for continuous improvement.

Skills

Experience in experimentation in a large-scale ecommerce environment

Strong communication and stakeholder management skills

Agency relationship management experience

Understanding of customer success metrics

Experience in website personalisation

Job description

Job Title

Optimisation Coordinator

Location

Asda House

Employment Type

Full time

Contract Type

Permanent

Hours Per Week

37.5

Salary

Competitive salary plus benefits.

Category

Data Science

Closing Date

14 August 2025

“Find your role”.

As a Optimisation Coordinator working within the UX & Optimisation team, you will be responsible for developing, executing and evaluating AB tests and scaling our personalisation offering through Dynamic Yield on George.com. You will work alongside trading, merchandising and product teams to improve website performance and customer experience using a mix of qualitative and quantitative research to drive continuous improvement. We are looking for someone who will help champion best practices and build a strong culture of experimentation.

• Assist with developing a roadmap of AB tests that support the George.com strategy and objectives.
  
• Lead on the prioritisation of roadmap items, using a bespoke framework and a variety of data points.
  
• Work with Product to strengthen our personalisation offering through enhanced recommendations and customised content.
  
• Manage projects across both short and long term to improve the customer experience, monitoring core website metrics on a daily basis.
  
• Be the champion for experimentation and personalisation within the ecommerce function, regularly reporting on programme performance.

“Let's find out about you.”

• Experience in experimentation in a large-scale ecommerce environment
  
• A background in analytics and solid understanding of customer success metrics
  
• Agency relationship management experience
  
• Strong communication and stakeholder management skills
  
• An understanding and experience in website personalisation is desirable
  
• A flexible, confident and tenacious attitude with strong influencing skills.

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices.Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus
• Company pension up to 7% matched
• 15% colleague discount in store and online
• Free access to wellbeing services such as Wagestream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves