Online Advisor - Webshop

Morrisons; Bradford; On-site; GBP 26,000 - 36,000; Full time

Benefits offered by this job

Holiday entitlement

Discounts in Morrisons stores (15%)

Staff canteen and parking

Job summary

Morrisons is seeking a meticulous Webshop Advisor to join the Online team in Bradford. You will manage and maintain product data, pricing, imagery and back-of-pack content for around 5,000 SKUs, ensuring accuracy and compliance with FIR 1169, OFT standards, and Trading Standards.

You’ll work with Brandbank and suppliers to process images and content, and collaborate with Online Trading to support range development and promotions that drive sales.

Qualifications

• Strong knowledge of retail operations, e-commerce processes and web functionality across digital devices.
• Excellent data management skills with Excel, SQL and handling complex databases.
• Proven experience in website data management and content workflows.

Responsibilities

• Manage and maintain product data, descriptions, pricing, imagery and back-of-pack content for circa 5,000 SKUs.
• Process online range changes aligned with store launches and delistings.
• Collaborate with Brandbank and external suppliers for image processing and content creation.
• Ensure compliance with FIR 1169, OFT standards and internal guidelines to protect brand reputation.
• Conduct daily digital store walks to apply fixes and improvements across category pages.
• Support range development, promotions, and site recommendations to boost sales.
• Assist Customer Contact Centre with accurate product information.

Skills

Data accuracy

Attention to detail

Excel

SQL

E-commerce knowledge

Data management

Analytical skills

Communication

Tools

Brandbank

Job description

About the Role

We’re looking for a detail-orientated, data-driven Webshop Advisor to join our Online team at Hilmore House. In this key role, you’ll manage and maintain range changes across assigned online categories on Morrisons.com, ensuring 100% accuracy of product data, pricing, imagery, and back-of-pack information.

You’ll play a critical part in making sure our digital store is legally compliant with OFT standards, Trading Standards, and Food Information Regulations (FIR 1169). By collaborating with trading teams, compliance, packaging, suppliers, and Brandbank, you’ll ensure online range launches align seamlessly with store activity and deliver an exceptional customer experience.

What You’ll Do

As a Webshop Advisor, you’ll:

• Manage and maintain product data, descriptions, pricing, imagery, and back-of-pack content for circa 5,000 SKUs across assigned categories.
• Process online range changes, ensuring new items, delisted lines, and administrative updates align perfectly with physical store launches.
• Partner with Brandbank and external suppliers to manage product sample delivery, image processing, and content creation in line with critical paths.
• Ensure strict compliance with FIR 1169 legislation, OFT standards, and internal quality guidelines to protect brand reputation.
• Conduct daily digital "store walks" across category pages and site functionality, applying immediate fixes and remedies where needed.
• Work with Online Trading teams to support range development, promotional execution, and site recommendations that improve sales conversion.
• Help resolve customer queries and provide accurate product information to support the Customer Contact Centre.

About You

You’ll be an organised, highly methodical team player with exceptional attention to detail and a passion for data accuracy.

You’ll have:

• Strong knowledge of retail operations, e-commerce processes, and web functionality across digital devices.
• Solid understanding of food industry regulations (FIR 1169), Trading Standards, and legal compliance in online retail.
• Excellent data management skills, with strong proficiency in Microsoft Excel, SQL, and handling complex databases.
• Proven experience in website data management, process improvement, and managing content workflows.
• Strong problem-solving, analytical, and communication skills, with the ability to influence cross-functional stakeholders.

We value your hard work and commitment, and in return, we provide:

• Generous holiday entitlement
• 15% discount in our supermarkets and convenience stores from the day you join us
• Additional 10% discount card for a friend or family member
• Genuine career progression and development opportunities - read more about our Leadership School here
• Subsidised staff canteen
• Free parking
• Competitive pension and life assurance
• Healthcare / Wellbeing benefits including Aviva Digital GP
• 'MyPerks' with discounts at high street shops, cinemas and gyms, and lots more
• Optional payroll charity donations
• A range of family-friendly policies including 26 weeks maternity and adoption leave along with neonatal and fertility leave

More about us

Starting as a Bradford market stall, we are proud to be the Yorkshire retailer now serving over 11 million customers nationwide each week. We’re unique: both foodmakers and shopkeepers, processing our own fresh produce and preparing more food in-store than any other supermarket.

We offer real opportunities to build your career across our stores, sites, and support teams. We’re a down-to-earth team that values hard work, reliability, and great customer service. If you’re friendly, dependable, and ready to get stuck in, there’s always More to Morrisons for you.