On-Trade Brand & Account Growth Lead

Bacardi; Greater London; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Competitive pay package

Holiday/Paid time off

Retirement/Pension plan

Medical & life insurance

Job summary

Bacardi is seeking a dynamic field sales professional in the United Kingdom to drive on-trade distribution and customer growth. You will build strong relationships with bars, clubs, and venues, develop strategic account plans, and execute 360-degree brand initiatives to meet ambitious targets.

In this role you will analyse promotional activity, manage budgets, collaborate with marketing, and lead efforts to grow Bacardi's brands across the on-trade landscape while delivering exceptional customer

Qualifications

• Sales experience in FMCG preferred.
• On or Off Trade Management in Spirits and/or Beverage Industry is a distinct advantage.
• Proven track record of performance and delivery.
• Strong networking and interpersonal skills.
• Strong analytical, planning and time management skills.
• Excellent communication and presentation abilities.

Responsibilities

• Partner with customers by building outstanding relationships in the On Trade, understanding their needs and developing solutions.
• Develop 360-degree account plans with prioritised customers and execute best-in-class brand plans.
• Deliver on selling metrics: brand distribution, outlet visibility, new business, promotions and targets.
• Manage sales plan for area based on commercial priorities.
• Complete outlet surveys and collaborate with customers to achieve execution excellence.
• Win new business, retain and grow existing accounts.
• Collaborate with Marketing and Brand Ambassadors to activate brands at events.
• Maintain regular contact with wholesale partners to grow portfolio.
• Develop best-in-class outlet execution to promote brand loyalty.
• Work with Field Sales, Sales Planning, Finance and Marketing to meet KPI targets.
• Analyze promotional activities and budgets, including ROI.
• Inspire teammates to elevate executional excellence and customer management.

Skills

FMCG sales

On Trade management

Relationship building

Analytical planning

Communication skills

Negotiation

Job description

Bacardi is seeking a dynamic field sales professional in the United Kingdom to drive on-trade distribution and customer growth. You will build strong relationships with bars, clubs, and venues, develop strategic account plans, and execute 360-degree brand initiatives to meet ambitious targets.

In this role you will analyse promotional activity, manage budgets, collaborate with marketing, and lead efforts to grow Bacardi's brands across the on-trade landscape while delivering exceptional customer