On Trade Account Manager - Midlands

Booker Group; Birmingham; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading drinks wholesaler is seeking an On Trade Account Manager in the Midlands to drive sales growth across bars and restaurants. This role involves building strong client relationships, managing a business pipeline, and developing persuasive sales strategies to enhance market presence. The candidate should possess a solid background in sales within the on-trade sector and extensive knowledge of the Midlands market.

Benefits

Employee discounts after 3 months

10% off purchases at Booker

Colleague discount card for Tesco with up to 15% off

Access to industry events

Qualifications

• Successful track record in on-trade drinks wholesaling.
• Deep knowledge of the Midlands bar scene and strong contacts.
• Self-motivated and goal-oriented individual.

Responsibilities

• Identify and build relationships with key target accounts.
• Develop and manage a business pipeline.
• Monitor market trends and prepare regular sales reports.

Skills

Sales negotiation

Strong networking

Commercial acumen

Problem-solving

Customer service

Tools

CRM software

Job description

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Join to apply for the On Trade Account Manager - Midlands role at Booker Group

Venus Wine & Spirits is a leading specialist drink wholesaler to the on-trade. Following our recent acquisition by Booker Group, and as we celebrate our 50 th anniversary we are looking to the future with an incredibly exciting growth plan that will undoubtedly have a positive impact on the UK hospitality trade.

In this coming year we are opening new depots to bring us closer to more customers and increase our delivery capabilities, building on our reputation for unrivalled service and a market leading range of over three thousand products. We are also looking to bring outstanding talent into the Venus business to ensure we continue to improve our customer proposition.

Specifically for this Account Manager position we are recruiting for, we are looking for a highly motivated and well-connect hunter to drive business with bars, pubs, restaurants, hotels across the Midlands. As a valuable addition to our team, you will lead sales growth in this new role for Venus which will expand our customer base from our new depot in Kingswinford.

About the role

Venus Wine & Spirits is a leading specialist drink wholesaler to the on-trade. Following our recent acquisition by Booker Group, and as we celebrate our 50 th anniversary we are looking to the future with an incredibly exciting growth plan that will undoubtedly have a positive impact on the UK hospitality trade.

In this coming year we are opening new depots to bring us closer to more customers and increase our delivery capabilities, building on our reputation for unrivalled service and a market leading range of over three thousand products. We are also looking to bring outstanding talent into the Venus business to ensure we continue to improve our customer proposition.

Specifically for this Account Manager position we are recruiting for, we are looking for a highly motivated and well-connect hunter to drive business with bars, pubs, restaurants, hotels across the Midlands. As a valuable addition to our team, you will lead sales growth in this new role for Venus which will expand our customer base from our new depot in Kingswinford.

You will be responsible for

• Identify key target accounts and build strong relationships with them that lead to sales.
• Build and manage an effective business pipeline through a combination of new customer acquisition and effective account management.
• Develop impactful sales pitches, lead negotiations, and secure contracts with customers.
• Manage commercial delivery for your accounts to achieve revenue, margin, and distribution objectives.
• Be the key point of contact for your accounts to ensure Venus deliver an exceptional service. This includes working proactively with both customers and your colleagues to complete a smooth, positive onboarding process including set up of pricing, delivery terms and product forecasting.
• Effectively communicate with customers to quickly address and resolve any issues to ensure customer satisfaction.
• Proactively network with brand owner field sales teams to gain market intelligence, build trade awareness, and meet with key on-trade influencers and decision-makers.
• Work proactively with internal teams such as credit control, transport, buying and sales operations to help maintain industry-leading level of customer service.
• Monitor market trends, industry developments, and competitive landscape to stay informed about changes that may impact the on-trade sector. Prepare regular reports on sales performance, market insights, and customer feedback.
  

You will need

• A successful track record of sales for an on-trade drinks wholesaler with particular emphasis on new business development.
• A deep knowledge of the Midlands bar scene with a strong network of contacts in the key cities across the region, covering on-trade operators and brand suppliers.
• Excellent commercial acumen and strong negotiation, communication, and presentation skills.
• Understanding of the on-trade market, including trends, challenges, and opportunities.
• Self-motivated, goal-oriented, and able to work independently.
• Tenacity and drive to steadily hunt new business and protect existing revenue and margin.
• Strategic thinking and problem-solving capabilities.
• Ability to work collaboratively and positively influence customers and key internal stakeholders.
• Proficiency in using CRM software and other relevant sales tools.
• Willingness to travel as required to meet with customers and attend industry events.
  

Whats in it for you?

• Employee discounts after 3 months, such as:
• A Booker colleague card with 10% off purchases at Booker and double discount events up to three times a year.
• A Tesco colleague discount card with 10% increasing to 15% off most purchases at Tesco thirteen times a year. In addition to 10% off at Tesco Cafe and 20% off all F&F purchases.
• 10% off pay monthly & SIM only deals with Tesco Mobile for yourself, along with further great deals throughout the year.
• Up to 30% off car, pet and home insurance at Tesco bank. Terms and conditions apply.
  

About Us

Booker is the UK's leading food & drink wholesaler. We are privileged to serve independent retailers, caterers and small businesses, from locations across the country. We operate over 190 cash and carry branches, eight distribution centres, five Best Food Logistics sites, as well as six support centre locations across the UK.

Diversity, equity and inclusion (DE&I) at Booker means that whoever you are and whatever your background, we always want you to feel represented and that you can be yourself at work. In short, we’re a place where Everyone’s Welcome.

We know life looks a little different for each of us. That’s why at Booker and Best, we always welcome conversations about flexible working. Some people are at the start of their careers, some want the freedom to do the things they love. Others are going through life-changing moments like becoming a carer, nearing retirement, adapting to parenthood, or something else. So, talk to us throughout your application about how we may be able to support you.

We’re proud that Booker is a Disability Confident Committed employer and we’re committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support you can expect, please contact [e-mail]

Please note

We can only accept candidates over the age of 18 if the role requires working before 6:15 am or after 9:45 pm or involves working in areas such as the warehouse, beers, wines & spirits, and driving roles.

On the occasions where we have high volumes of applicants, some roles may close earlier than the advertised end date in order for us to manage all of the applicants appropriately. We will only be able to offer individual feedback to those candidates who attend an interview.

*Booker Group is part of Tesco plc, however, is operated separately from the core Tesco business and as such the benefits offered will be different from those offered at Tesco*

For more information about us please visit www.bookergroupjobs.co.uk

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Wholesale

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