Omnichannel Marketing Manager (L7) - in store (4 month contract)

PepsiCo; Reading; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading global snacks and beverage company is seeking an Omnichannel Marketing Manager to join their team. This role will focus on supporting in-store marketing initiatives, delivering effective brand communication, and managing customer relationships. Ideal candidates should have strong organizational skills and the ability to handle multiple projects within tight timelines. The company offers a competitive salary and a variety of benefits including a flexible benefits package and extensive pension scheme.

Benefits

Competitive salary

Company mobile

Company tablet

Flexible benefits package

25 days holiday + bank holidays

Extensive pension scheme

Qualifications

• Proven experience in managing cross-functional relationships.
• Ability to extract insights from data and evaluate projects.
• Experience in executing marketing campaigns.

Responsibilities

• Support the Omnichannel Marketing strategy for Organised Trade.
• Lead artwork briefing and asset creation for campaigns.
• Evaluate omnichannel marketing campaigns for insights.

Skills

Creativity and innovation management

Influencing ability

Organisational skills

Excellent written and verbal communication

Ability to handle multiple projects

Job description

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Overview

We are looking for an in store Omnichannel Marketing Manager to join the Organised Trade Omnichannel Marketing team. You will be responsible for supporting the in store marketing agenda; delivering effective communication of the brand messages in-store, and creating joint marketing initiatives with customers that are founded in shopper insights and driving sales.

The critical success factor for this role is the ability to understand the dynamics of the Organised Trade channel, be the voice of the customer internally for in store marketing alongside the online counterparts, and work with the wider Omnichannel Marketing team to deliver creative solutions to key opportunity areas.

Responsibilities

• Support the Omnichannel Marketing strategy for Organised Trade in partnership with other in store & eComm counterparts. This includes execution of PepsiCo calendar initiatives and working with customers on corporate initiatives throughout the year, identifying joint opportunities.
• Support the delivery of effective Omnichannel Marketing programmes for PepsiCo's Snacks & Grains brands through the creative development and execution of leading edge in store marketing campaigns.
• Lead artwork briefing and asset creation for campaigns and activations; responsible for briefing of campaigns into creative agencies and liaising with Customer 3rd Party media partners
• Reporting & tracking in store marketing activity.
• Budget management support across Organised Trade customers.
• This role is customer facing and will require knowledge & expertise of the retailer environment and networking into their marketing and trading teams.
• Support the evaluation of omnichannel marketing campaigns to generate insight that shapes future plans; including using existing evaluations to plan and build campaigns with strong ROI.
• Cross-functional relationship management across Sales, Marketing, Corporate & other media functions
• Supporting Commercial sales teams on the execution of Brand Planning and other strategic customer meetings
• Corporate and Legal alignment of all customer initiatives

Qualifications

• Creativity and innovation management
• Champions breakthrough ideas and initiatives
• Influencing ability both internally and externally
• Ability to handle multiple projects within tight timelines
• Organisational skills / project management
• Excellent written and verbal communication skills
• Drive for results
• Ability to extract key insights from data and evaluate projects

Salary and benefits

• Competetive Salary
• Company mobile.
• Company tablet
• Flexible benefits package
• 25 days holiday (with the option to buy or sell more) + bank holidays
• Extensive pension scheme

Opportunities

The opportunities and channels for growth and progression are endless here at PepsiCo and being a company which strives on enhancing our employees we are positive that you will be able to have incredible and extensive career at PepsiCo.

We are an equal opportunity employer and comply with the Equality Act 2010, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or maternity, marital/civil partnerships, religion or belief, sex or sexual orientation, gender or gender reassignment, disability or race including; colour, nationality, ethnic or national origin.