Offline Marketing Manager - French speaking (m/f/d)

TN United Kingdom; London; On-site; GBP 40,000 - 65,000; Full time

Job description

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Offline Marketing Manager - French speaking (m/f/d), London

Client:

DCMN

Location:

London, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

Job Reference:

e8d4ba380716

Job Views:

10

Posted:

26.04.2025

Expiry Date:

10.06.2025

Job Description:

You will be working in a bilingual environment requiring fluency in French and English; German skills are a plus.

How you will make an impact:

• Effectively communicate and convey our vision and philosophy to potential new clients and stakeholders.
• Take full responsibility for assigned clients and their offline marketing campaigns, primarily performance-driven TV campaigns, as well as OOH, Radio, etc.
• Advise digital commerce companies on opportunities to scale their business through data-driven and intelligent marketing campaigns.
• Plan, buy, control, and optimize clients’ international offline marketing campaigns, with a focus on TV.
• Analyze and interpret campaign results, explain them to clients, and discuss results at an advanced level.
• Prepare clear campaign reports based on proprietary TV attribution tools and third-party tools.
• Build strong, long-term relationships with international clients.
• Support and train Junior Marketing Managers and share best practices with offline marketing specialists outside the team.

Skills needed to succeed:

• At least 2 years of experience in offline marketing for digital brands or DRTV.
• Strong knowledge of the French media market, including TV audience measurement, saleshouses, planning, and buying.
• Excellent analytical skills and proficiency with numbers and Excel.
• Experience with French planning tools such as Popcorn or Peaktime.
• Experience with competitor analysis tools like Kantar or Medialand.
• Good negotiation skills are a plus.
• Entrepreneurial, proactive, and hands-on attitude.
• Experience working within startups or in marketing for digital brands is advantageous.
• Understanding of short-, mid-, and long-term campaign impacts and relevant KPIs.
• Efficient and results-oriented work style.