Off Trade Channel Director - IOI

C&C Group; Dublin; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a dynamic leader to drive growth in the Off Trade sector. This role involves managing a talented sales team, ensuring P&L accountability, and developing innovative strategies to optimize channel performance. With a focus on collaboration and data-driven decision-making, you will identify commercial opportunities and lead initiatives that contribute to sustainable growth. If you are passionate about the FMCG sector and have a track record of success in sales management, this is the perfect opportunity to make a significant impact in a forward-thinking company.

Qualifications

• Extensive experience in managing FMCG products, especially beer and cider.
• Proven ability to lead teams and manage budgets effectively.

Responsibilities

• Lead the IOI Off Trade sales team to achieve commercial objectives.
• Develop and deliver channel and customer plans for Off Trade strategy.

Skills

Team Leadership

P&L Accountability

Sales Strategy Development

Stakeholder Relationship Management

Data Analysis

Budget Management

Channel Planning

Education

Degree in Business or related field

Job description

C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.

Overview:

Lead the IOI Off Trade team to drive profitable top line growth across Wholesale, Grocery and Convenience customers. With full P&L accountability, you will optimise channel performance through innovative sales strategies, identifying commercial opportunities, and coaching the team to achieve set personal development and business growth objectives.

Key responsibilities:

• Lead and manage the IOI Off Trade sales team to deliver agreed commercial objectives.
• Full P&L accountability for both
• Provide coaching to direct report to help achieve their personal growth ambitions
• Develop and deliver channel and customer plans to execute our Off Trade strategy and objectives.
• Lead RTM strategies for C&C's portfolio brands, create a strategic roadmap, and manage annual plans and budgets to achieve commercial objectives.
• Build strong collaboration with channel strategy and planning and RGM teams to collectively optimise channel performance.
• Identify and capitalise on commercial opportunities through a deep understanding of the customer value chain.
• Build and manage stretching, achievable budgets.
• Work in collaboration with the Revenue Growth management team to maximise profitable top-line growth
• Proficient with data – turning data into insight.
• Effectively manage overheads to deliver against short- and long-term brand and commercial objectives.

About you:

• Extensive experience in managing beer and cider or similar FMCG products in the ROI Off Trade sector.
• Proven ability to lead and inspire a team to deliver against agreed budgets
• Exceptional skills in maintaining relationships with stakeholders.
• Strong skills in developing and delivering effective channel and customer plans.
• Ability to work effectively with Sales, Marketing, and Product teams.
• Proficient in analysing sales data to identify trends and recommend actions.
• Exceptional skills in maintaining relationships with stakeholders.
• Competent in building and managing budgets with full P&L accountability.
• Proven track record of identifying and capitalising on commercial opportunities.

Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.

From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.

We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.

We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.

C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at [e-mail]. All applications need to come through the candidate portal https://careers.candcgroupplc.com/vacancies/