Off-Page SEO Executive

Legend; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

Join a leading company in the iGaming and finance industry as an Off-page SEO Executive. You will drive organic growth in key Asian markets through strategic outreach and collaboration, utilizing your knowledge of local markets while enjoying tailored flexibility and engaging development opportunities.

Benefits

Annual discretionary bonus

Paid annual leave

Long term incentive plan

Qualifications

• Experience handling off-page SEO activities.
• Excellent written and verbal communication skills in English.
• Experience coordinating with content freelancers and agencies.

Responsibilities

• Identify and evaluate domains for backlink opportunities.
• Execute link-building strategy and manage acquisition targets.
• Collaborate closely with the on-page SEO team.

Skills

Communication skills

Link-building

Collaboration

Market knowledge

Ability to work under pressure

Tools

Ahrefs

Majestic

Semrush

Job description

About Legend

We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.

We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.

If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.

Unlock the Legend in you.

The Role

Legend is hiring an Off-page SEO Executive, reporting directly to our Senior Off-page SEO Manager.

In this role, you'll help accelerate our organic growth across key Asian markets by taking ownership of delivering high-quality backlinks through strategic outreach, smart planning, and close collaboration with freelancers, agencies, and our internal SEO team. You’ll work across English and local-language content, using your knowledge of markets such as India, Singapore, Malaysia, and the Philippines to build relevant, powerful links that drive rankings and real business impact.

You’ll be part of a growing, supportive SEO team with access to world-class tools, expert knowledge, and the freedom to make your mark in one of the most competitive digital spaces out there.

In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.

Your Impact:

• Identify and evaluate domains for backlink opportunities, ensuring they meet our quality and relevance standards.
• Execute our link-building strategy with ownership of your own acquisition targets.
• Collaborate closely with the on-page SEO team to support their needs and ensure strategic alignment.
• Plan topically relevant stories and coordinate with content freelancers and agencies to ensure timely delivery. Review and assess content in English and local languages.
• Utilise tools such as Ahrefs, Majestic, and Semrush to get insights into our and competitors’ backlink profiles and share actionable insights.
• Develop and maintain strong relationships with agencies, publishers, and other external partners.

What You'll Bring:

• Experience handling off-page SEO activities.
• Excellent communication skills (written and verbal) in English.
• Experience coordinating with content freelancers and agencies, creating content briefs/pitches, and proofreading.
• Knowledge of industry tools such as Ahrefs, Majestic, and Semrush.
• Ability to work under pressure and strict deadlines.
• Market experience in India, Singapore, Malaysia and/or the Philippines is a major plus.
• Proficiency in local languages from these markets is an advantage.

The Interview Process:

• 1st: Initial Chat with Talent Partner (30 minute video interview via Zoom)
• 2nd: Interview with Senior Off-page SEO Manager and Off-page SEO Specialist (1 hour video via Zoom)
• 3rd: Take home task and presentation - you will be given 3-5 days to complete the task before presenting it back to our Senior Off-page SEO Manager and General Manager of Marketing (1 hour video via Zoom)

Why Legend?

• Super smart colleagues to work alongside and learn from.
• Engaging development opportunities at all levels.
• Tailored flexibility for your work-life balance.
• Annual discretionary bonus to reward your efforts.
• Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
• Long term incentive plan so we can all share in the growth and success of Legend.
• Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team [e-mail], and we'll do all we can to support you.