ODG Activation Specialist - Vet (175096)

Colgate-Palmolive; Woking; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Betriebsodierungen

Job summary

Colgate-Palmolive in the UK seeks an Omni Demand Generation Activation Manager - Vet to drive in-market activation of BEP across Vet Omni and eCommerce. You will partner with Commercial Country teams to ensure flawless execution of the synchronized calendar and engage with key trade partners.

You will lead BEP implementation, oversee 7P activation, and translate insights into actions that improve brand purchase and loyalty across Vet channels in the UK.

Qualifications

• Bachelor's degree in Business, Marketing, Customer Development or related field.
• 5+ years of commercial (sales or marketing) experience in matrixed organizations.
• Proven critical thinking and advanced problem-solving capabilities including ability to uncover measurable insights from large datasets.
• Demonstrated ability to create and implement strong plans for business growth.
• Fluency in English (written and oral).

Responsibilities

• Brand Experience (BEP) Implementation: Lead the Vet Channel in-market activation and optimization of Brand Experiences.
• Commercial Excellence: Ensure 7P activation plans align to Brand Strategy and digital shelf accuracy.
• Integrated Commercial Calendar Implementation: Flawlessly execute the synchronized calendar.
• Shopper Marketing Activation: Execute Vet Omni & eCommerce Shopper strategies and materials.
• Local Insights Application: Apply actionable insights from competitive landscape to optimize execution.
• Performance Management: Involve in monthly brand performance reviews and MoDi analytics.
• Commercial Capability & External Engagement: Deliver 7P strategies and train sales teams on in-market programs.

Skills

Growth Mindset

External Stakeholder Engagement

Omnichannel Oriented

Analytical Proficiency

Strategic Syncing

Education

Bachelor's degree in Business, Marketing, Customer Development or related field

Job description

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Location

Location: Woking, Surrey

Reporting to

Reporting to: Commercial Country Director and dotted line to the HUB ODG / Marketing Director.

At Hill’s we have a purpose to transform the lives of millions of pet families through pioneering innovation, science-led nutrition, and the best and brightest people. If you’re interested in work that matters, fueled by passion for pets, we invite you to apply.

Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hill’s mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that’s a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health.

Position Summary

The Omni Demand Generation (ODG) Activation Manager - Vet t is a key driver of local market execution for our demand generation model across Vet Omni and eCommerce customers. He/she is responsible for bringing the Brand Experience Plan (BEP) to life in-market, leveraging the strategic guidance from the Omni Demand Generation Marketing Organization. This is a customer-facing role, focused on engaging with key trade partners and customers to ensure optimal activation success. The ODG Activation Manager - Vet works closely with the Commercial Country teams to ensure flawless execution of the synchronized commercial calendar.

Responsibilities

• Brand Experience (BEP) Implementation: Lead the Vet Channel (Omni and eCommerce) in-market activation and optimization of Brand Experiences to drive brand purchase and advocacy, leveraging the strategic guidance provided by the ODG Marketing Team. Ensure activation plans are deeply rooted and informed by "Moments that Matter" in the Vet parent journey to drive demand.
• Commercial Excellence: Ensure our 7 P activation plans align to Brand Strategy including pricing implementation, prioritization of distribution opportunities, and digital shelf accuracy.
• Integrated Commercial Calendar Implementation: Flawlessly execute the synchronized commercial calendar that aligns brand activities with commercial execution.
• Shopper Marketing Activation: Execute Vet Omni & eCommerce Shopper strategies and materials to drive consideration, purchase and loyalty. Manage the localization and deployment of omnichannel Point of Purchase (POP) assets.
• Local Insights Application: Apply actionable insights derived from competitive landscape and category developments to optimize local execution and drive measurable growth.
• Performance Management: Plays an active role in the monthly discipline through brand performance reviews and MoDi (Monthly Discipline) analytics, focusing on execution KPIs.
• Commercial Capability & External Engagement: Act as a customer-facing representative to deliver 7P strategies, manage the rollout of detailing and customer materials, and ensure effective training for sales teams on in-market programs.

Skills and Competencies

• Growth Mindset: Ability to operate in a fluid, cross-commercial environment where budgets are reallocated based on a holistic view of performance.
• External Stakeholder Engagement: Demonstrated ability to effectively engage, influence, and negotiate with key external customers and trade partners.
• Omnichannel Oriented: Understanding of the Shopper journey & ‘Moments that Matter’ across the vet, Brick & Mortar and eCommerce channels.
• Analytical Proficiency: Ability to leverage AI-enabled internal and external tools and cross-commercial analytics to monitor execution effectiveness and ensure optimal resource allocation on the ground.
• Strategic Syncing: Experience working as "One Commercial Team" with Marketing, and Customer Development as well as Subject Matter Experts to deliver unified brand experiences.

Qualifications

• Required Qualifications: Bachelor\'s degree in Business, Marketing, Customer Development or related field
• 5+ years of commercial (sales or marketing) experience ideally in matrixed organizations
• Proven critical thinking and advanced problem-solving capabilities including ability to uncover measurable insights from large datasets
• Demonstrated ability to create and implement strong plans for business growth
• Strong understanding of the Consumer Journey Methodology
• Strong collaboration skills and project management capabilities
• Excellent oral and written communication skills
• Fluency in English (written and oral)

Preferred Qualifications

• Prior experience in Brand Management, Retail Marketing Manager or Customer Development Management
• Pet Nutrition or related industry experience
• Knowledge of Retail Environment strategy
• Experience with and understanding of the Profession as a recommendation and selling channel
• Strong tech-fluency and experience using AI-powered tools
• Able to communicate in one of the HUB languages

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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