Oakley & Bliz Field Marketing Representative, UK South & Midlands

ESSILORLUXOTTICA GROUP; London; On-site; GBP 35,000 - 45,000; Full time

Job summary

Une entreprise mondiale leader dans la conception et la distribution de produits de vision recherche un Field Marketing Representative, chargé de soutenir les clients dans la vente des marques Oakley et Bliz. Ce rôle impliquera une formation technique approfondie, l'organisation d'événements, ainsi qu'un excellent merchandising pour assurer une expérience client premium. Les candidats doivent avoir de solides compétences en communication et une expérience en marketing.

Qualifications

• Expérience en marketing et formation en magasin pour une marque de sport ou optique souhaitée.
• Aptitude à gérer plusieurs projets sous pression.
• Passion pour les technologies et engagement à rester à jour.

Responsibilities

• Conduire des formations techniques sur les marques Oakley et Bliz.
• Assurer la mise en marché premium des produits en magasin.
• Développer et gérer des incitations pour les clients afin d'augmenter les ventes.

Skills

Communication

Interpersonal Skills

Planning

Creativity

Education

Field Marketing experience

Tools

Microsoft PowerPoint

Microsoft Excel

Microsoft Outlook

Microsoft Teams

Job description

If you've worn a pair of glasses, we've already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Discover more by following us on LinkedIn!

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what's possible.

Your role:

The Field Marketing Representative, UK South & Midlands is responsible for supporting sports and optical customers to sell the Oakley and Bliz brands. You will be a technical experts on all product categories with a focus on eyewear, goggles and helmets. The position requires the training of customers on product technologies and selling tips. As well as training, you will be expected to effectively merchandise products in store, ensuring the most premium branded customer experience. You will als

Main responsibilities:

• Conduct technical training and develop customer knowledge of the Oakley and Bliz brands including, eyewear, goggle, prescription and apparel business. Trainings will mainly take place in-store but can also be held online. The number of participants varies in size from one-on-one training to large-scale presentations.
• Ensure first-class merchandising standards across the account base to include cabinets, windows, displays etc.
• Organise and lead ambassador events presenting the brands and its technologies to groups of customers and end consumers.
• Conduct presentations of new and existing products to both internal and external stakeholders, presenting all Oakley and Bliz products and technology;
• Promote participation and completion of digital trainings on Leonardo, EssilorLuxottica's online training platform.
• Act as technical expert to explain important details such as optics, impact resistance, and UV protection in a clear and concise manner to customers and supporting Account Managers.
• Define and solve problems related to products optics, frames and lenses;
• Maintain excellent relationships with accounts and representatives.
• Developing and managing incentives for customers to increase their sell-out of Oakley and Bliz products.
• Follow up on customer visits to understand the impact of training. Produce quarterly reports of all work completed as a tool for the wider business to drive decision-making.
• Stay informed about what competitors are doing (i.e. new styles, new companies, new technology, etc.).

o be responsible for representing the Oakley brand as ambassadors at sports events and customer events. Whilst sitting within the marketing function, you will work closely with sales account managers to meet our customer's needs. Please note that this role is predominantly field based; 80% of your time will be spent visiting customers across the South region and the Midlands.

Main requirements:

• Excellent verbal and written communication skills: English
• Excellent interpersonal skills, a strong team player, able to develop productive relationships with teams across multiple business functions.
• Excellent computer literacy with a good understanding of Microsoft PowerPoint, Outlook and Teams.
• Basic understanding of Microsoft Excel.
• Effective planning - implementing an effective customer contact strategy: demonstrating a consistent, and effective customer meeting schedule and routinely scheduling future appointments at the end of each call, building effective 'bottom up' customer goals in order to deliver objectives;
• Be able to handle multiple projects under time and resource pressure.
• Takes an active interest and has an excellent understanding in competitors/ influential sports brands and the products and approach they have.
• Being an active team member - creating internal and external business partnerships, showing a willingness to share ideas and actively supporting other members of the team and other company functions.
• A passion for creativity and commitment to staying up to date with current and future technology.
• Ideally, have Field Marketing or in-store training experience for a Sports or Optical brand.
• Takes a keen interest in sports related to Oakley and Bliz.

Please note the information below submitting your application:

• The normal working hours will be 8.30 am - 5 pm, Monday to Friday. However, you may need to work longer when necessary and on weekends. The frequency of this will depend upon seasonality. The Winter season is very busy, often with back-to-back weekends of work. Working Saturdays and Sundays will entitle you to days in 'lieu' so you always work a 5-day week.
• The role is predominantly field based; 80% of your time will be spent visiting customers. You may occasionally need to attend conferences, trade fairs and exhibitions. Depending on the size of area you cover, your job will involve overnight stays away from home.
• The physical nature of the role requires frequent and sometimes prolonged driving of a car, walking and standing during store or customer visits, lifting boxes and sample cases to and from customer locations, and preparing or packing merchandise or sales materials. The employee may be required to stoop, kneel, crouch, climb, and reach above shoulder height or below waist height during the course of their day-to-day work. Proper lifting techniques are required.
• EssilorLuxottica is an equal opportunities employer; reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
• This role requires a full clean driving license.

Our Diversity, Equity and Inclusion commitment

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.