Northern Europe Senior Media Manager

Haleon; London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Senior Media Manager, where you will shape the future of consumer health marketing. This exciting role offers the chance to lead data-driven media strategies and collaborate with top-tier media partners like Google and Facebook. You will empower marketing teams with innovative media planning and buying capabilities, ensuring alignment with brand objectives. In a hybrid working environment, you will be part of a dynamic team that values diversity and inclusion, fostering a culture of curiosity and collaboration. If you are passionate about media innovation and eager to drive impactful marketing solutions, this opportunity is for you.

Benefits

Flexible Working Arrangements

Diversity and Inclusion Initiatives

Career Development Opportunities

Health and Wellness Programs

Qualifications

• 10+ years of media agency experience or client-side media expertise.
• Strong communication skills, capable of presenting to senior leadership.
• Experience with media partners like Google, Facebook, Amazon.

Responsibilities

• Provide paid media expertise to maximize ROI across the full funnel.
• Manage media agency relationships and develop integrated campaigns.
• Drive media capability training for local marketing teams.

Skills

Media Planning

Digital Marketing

Communication Skills

Data Analysis

Integrated Media Strategy

FMCG Experience

Education

Bachelor's Degree in Marketing or Related Field

Tools

Media Planning Tools

Google Ads

Facebook Ads

Amazon Advertising

Job description

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us? It isn’t a question.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the role

Haleon is recruiting for a Northern Europe Senior Media Manager on a full-time contract, in a Hybrid Working role.

Fixed term contract from June 2025 to June 2026.

We are looking for a Senior Media Manager for Northern Europe (NE) to work within our NE media team. This role will support and report into the Media, Digital & Marketing Capabilities Lead, working collaboratively with other Media team members. The main responsibilities include developing & managing data-driven Communications Plans, focusing on Digital, leveraging Haleon’s market scale, and supporting agency model management.

The Senior Media Manager is a key role aimed at empowering marketing teams with better media planning and buying capabilities, ensuring media strategy aligns with brand objectives, and integrating data and insights into media choices. Candidates should understand digital media tactics, technical foundations for campaigns, and be able to communicate effectively with brand partners. We seek someone collaborative, passionate, driven, curious, and eager to adopt new technology and trends.

Key responsibilities

• Provide Consumer Healthcare Brand Marketing teams with paid media expertise to maximize ROI across the full funnel.
• Support the Media Director in planning, modelling, stewardship, and driving digital integration across various channels.
• Manage the media agency relationship and work with cross-functional teams to develop integrated campaigns.
• Lead media strategy and planning for Annual Brand Planning across the region.
• Manage agency agreements, identify savings, and collaborate with procurement and local markets.
• Coordinate with Dcomm media manager for Dcommerce planning integration.
• Champion media effectiveness initiatives and define measurement tools and guidelines.
• Lead media budgeting and management platform rollouts.
• Support the development of the NEU Media Manager.
• Work with BU category leads to identify growth opportunities and curate media guidelines for local brands.
• Drive media capability training for local marketing teams.
• Build trusted relationships with stakeholders and lead media projects across functions.
• Implement strategic programs with media partners like Google, Facebook, and Amazon.
• Collaborate on data strategies and develop data-driven marketing solutions.
• Use industry trends and performance data to inform strategies, testing, and measurement.
• Work with agencies to deliver ROI-positive performance media programs through insights and analytics.
• Support global media guideline interpretation and execution.

Qualifications and skills

Essential

• 10+ years of media agency experience or client-side media expertise.
• Understanding of media planning, activation, and trading online and offline.
• Strong communication skills, capable of presenting to senior leadership.
• Experience in digital marketing, integrated media strategy, and communications planning.
• Knowledge of TV and Digital buying strategies, including Advanced/Connected TV, SEM/SEO, Programmatic, Social, and eCommerce.
• Experience with media planning tools and holistic strategies.
• Understanding digital marketing components and their integration into marketing mix.
• Ability to manage relationships with key partners.

Preferred

• Experience with FMCG or healthcare brands.
• Experience managing multiple markets.
• Experience with media partners like Google, Facebook, Amazon.
• Team management or development experience.
• Thought leadership in media innovation and emerging trends.
• Experience in performance-driven media and data strategies.

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Diversity, Equity and Inclusion

At Haleon, we embrace diversity by creating an inclusive environment that values unique perspectives, fosters curiosity, and promotes fair outcomes. We strive to create a workplace where everyone feels they belong and can thrive.

We support flexible working arrangements and encourage you to discuss options with our hiring team.

As you apply, you may voluntarily share personal information to help us assess diversity and inclusion efforts. This information remains confidential and does not influence your application process.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to protected characteristics.

Accommodation Requests

If you require accommodations during the application process, please inform your recruiter. We are committed to supporting all candidates throughout the recruitment process.