Nigerian Growth Lead - (Glasgow)

LemFi; Glasgow; On-site; GBP 35,000 - 55,000; Full time

Job summary

LemFi is seeking a motivated and entrepreneurial candidate to lead user acquisition and community engagement in Glasgow. This role involves developing targeted marketing strategies, establishing partnerships, and advocating for the brand within local communities. Ideal candidates will have at least 3 years of experience in fast-paced environments, strong analytical skills, and a deep understanding of the African communities we serve.

Qualifications

• At least 3 years of work experience in fast-paced environments.
• Strong understanding of African communities in Glasgow.
• Sales, growth, and/or marketing experience is a plus.

Responsibilities

• Develop and execute comprehensive user acquisition strategies.
• Lead community-focused actions to build and nurture a user base.
• Identify and establish partnerships with relevant organizations.

Skills

Analytical skills

Communication skills

Interpersonal skills

Creative thinking

Strategic thinking

Job description

About our Company:

LemFi (YC S21, Series B) is revolutionizing cross-border financial services for immigrants through its multi-currency platform, processing over $1 billion in monthly transactions. We provide instant remittances, foreign exchange services, and multi-currency accounts, all in one seamless experience.

With 300+ employees across 15+ countries, our platform supports twelve currencies and integrates directly with local banks and mobile money providers, ensuring fast, low-cost transactions. LemFi is building a comprehensive financial ecosystem empowering immigrants with the financial tools they need to thrive—wherever they go.

Our vision: To build the first full-stack financial services hub for the world’s immigrant population.

Who you are:

You are a motivated and energetic person who would thrive in a fintech startup environment like ours. The teams here at LemFi are passionate about their work and fields of expertise but also lend hands-on cross-functional responsibilities to ensure the success of the company and the satisfaction of our clientele.

Job Summary:

The ideal candidate will be someone who has helped launch a new product to a new market, with experience in events marketing and partnership development.

• You are entrepreneurial and a self-starter
• You take risks and are not afraid to try something new
• You are tenacious and find a way to win
• You are results-oriented and data-driven
• You adapt quickly to new cultural environments and are comfortable immersing yourself
• You are bias to action, critical in your thinking, and independent
• You are persuasive and communicate clearly
• Ambitious targets don’t scare you!
• You are willing to travel and work some weekends

Responsibilities:

1. User Acquisition:

• Develop and execute user acquisition strategies tailored to assigned markets
• Utilize and manage online and offline channels, including social media, community events, partnerships, and digital marketing campaigns
• Monitor and analyze campaign performance, making data-driven adjustments to optimize results

Community Engagement:

• Lead community-focused actions to build and nurture a strong user base
• Organize and participate in local events, meetups, and forums to promote LemFi and educate potential users
• Create and manage relationships with community partners

Partnership Development:

• Identify and establish partnerships with relevant businesses and organizations
• Negotiate and manage partnerships to ensure mutual benefits

Market Research and Insights:

• Conduct market research to understand community needs and behaviors
• Provide insights to refine LemFi’s offerings and messaging
• Advocate for the voice of the user internally

Brand Advocacy:

• Act as a brand ambassador for LemFi
• Promote LemFi’s mission, values, and services through various channels

Requirements:

• At least 3 years of experience in fast-paced environments; sales, growth, or marketing experience is a plus
• Good analytical skills
• Strong understanding of African communities in Glasgow-Scotland
• Excellent communication and interpersonal skills
• Creative and strategic problem-solving skills
• Self-motivated, proactive, and able to work independently remotely
• Location: Glasgow