Nicorette Head of Digital & Innovation (Maternity Cover)

KENVUE; High Wycombe; On-site; GBP 50,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Head of Digital & Innovation to lead the Nicorette brand. This pivotal role involves driving brand growth, executing local digital strategies, and collaborating with cross-functional teams to enhance marketing effectiveness. You'll coach a talented team while influencing global strategies and managing P&L responsibilities. Join a company with a rich heritage and a commitment to innovation, where your contributions will shape the future of iconic brands. Embrace this opportunity to make a significant impact in the realm of consumer health and wellness.

Benefits

Paid Company Holidays

Paid Vacation

Volunteer Time

Learning & Development Opportunities

Employee Resource Groups

Qualifications

• Experience at Senior Marketing Manager level preferred.
• Strong track record in brand management and leadership.
• Proven ability in data-driven marketing and media strategy.

Responsibilities

• Drive growth of the Nicorette brand across Northern Europe.
• Lead and execute local digital and e-commerce strategies.
• Develop and coach a team of three direct reports.

Skills

Leadership Skills

E-Commerce Knowledge

Analytical Skills

Interpersonal Skills

Commercial Acumen

Influencing Skills

Education

Degree level education

Tools

Digital Marketing Tools

E-Commerce Platforms

Job description

Come work at the forefront of science - and help the brands you grew up with grow and evolve into the next generation.

Job Description - Nicorette Head of Digital & Innovation (Maternity Cover) (00001IPO)

This position is based at our High Wycombe office (hybrid working policy).

Who We Are

At Kenvue, we realise the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON’S and BAND-AID that you already know and love. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers.

We now have a great opportunity for a Head of Digital & Innovation to join our Consumer business. Working within the Marketing Team you will be responsible for driving the NICORETTE brand reporting to the Smoking Cessation Squad Director, Northern Europe. You will be coaching and developing a team of three direct reports.

What you will do

1. Drive growth of the Nicorette brand across the Northern Europe Cluster.
2. Full accountability for delivering the full P&L in the year and sharing targets, shaping Northern Europe 3YOP inputting into innovation, digital and ecommerce strategy and deploying the strategy driven by the NICORETTE Global BDT (Brand Development Team).
3. Work closely with the Global Brand Development Team and be a key advisor on local innovation, digital and ecommerce needs and sharing local insights, actively influencing the global strategy, toolkits and communication assets.
4. Lead and execute the local digital strategy, working closely with the BDT on our website, app and behavioural science solutions.
5. Be the Brand Lead for the E-Commerce Channel and be responsible for leading the E-Commerce Channel Strategy for Nicorette including Media, Portfolio, Content and Customer Partnership.
6. Scope local white space opportunities.
7. Support commercial partners on the local Portfolio strategy.
8. Partner and execute Healthy Lives Mission & Sustainability initiatives.
9. Work closely with cross-functional teams to drive excellence in execution for Nicorette in Northern Europe.
10. Collaborate with local Commercial, Medical Affairs, Regulatory, Supply Chains, and Finance teams to address challenges, drive opportunities and build differentiated plans to unlock category growth with ecommerce and white space retail partners.
11. Use analytical skills to shape and size commercial and innovation opportunities.
12. Develop and coach a direct team of three; driving energy, engagement and business impact.
13. Help enhance the Marketing Team’s engagement, improve Ways of Working, and drive the overall Kenvue business impact.

Qualifications

Experience Required

1. Preferably experienced at the Senior Marketing Manager (PG31) level or a Marketing Manager (PG30), with a strong track record of performance & exceptional leadership & influence skills.
2. Degree level education or equivalent experience and brand management experience in an FMCG environment.
3. E-Commerce Experience & knowledge of E-Commerce/ Retail media.
4. People management experience essential, responsible for coaching and developing teams.
5. Experience developing, adapting, and activating content and communication plans, including media strategy and deployment, data-driven marketing, and a deep understanding of customer, retailer requirements.
6. Strong commercial and financial acumen, including P&L development.

What we are looking for

1. Strong interpersonal and people management skills and collaborative style, able to work with multiple stakeholders simultaneously and influence both upwards and downwards.
2. Can do positive attitude, with the ability to influence and work in a collaborative way and identify creative solutions to challenges.
3. Proactive and results driven, creates a sense of urgency for direct reports & team members to meet objectives.
4. Proven implementation ability and flexibility to adapt plans/challenges as they arise.
5. Strong analytical and influencing skills and known to work as self-directed decision-maker.
6. Demonstrates ability and experienced in analysing data quickly and inferring insights to act and move forward.
7. The ability to master complexity, able to communicate clearly with strong impact and excels in leading teams.

What’s in it for you

1. Paid Company Holidays, Paid Vacation, Volunteer Time & More!
2. Learning & Development Opportunities.
3. Employee Resource Groups.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Primary Location

Europe/Middle East/Africa-United Kingdom-England-High Wycombe