New & Used Car Sales Executive

Williams Motor Group; Rochdale; On-site; GBP 52,000 - 80,000; Full time

Benefits offered by this job

Extensive training

Career progression opportunities

Staff car options and staff discounts

Generous annual leave (30 days +)

Employee referral bonus

Healthcare scheme (Medicash)

Employee Assistance Programme (EAP)

Wellbeing courses and support

Pension scheme and life assurance

Staff events and recognition

Job summary

Williams Motor Group in Rochdale is seeking a Sales Executive to represent premium vehicles in a customer-focused showroom environment. You will engage customers, tailor recommendations, and guide them through a premium, consultative buying journey from first conversation to handover.

Extensive training, clear progression, and staff benefits accompany this role, with a structured commission scheme reflecting performance and potential earnings.

Qualifications

• Must captivate customers in a premium showroom environment.
• Able to explain finance options clearly to customers.
• Willing to undertake extensive training and development.

Responsibilities

• Welcoming customers and creating a premium showroom first impression.
• Understanding customer needs and recommending vehicles and finance options.
• Delivering product demonstrations and test drives.
• Managing enquiries, follow-ups, appointments and handovers.
• Working toward targets and being rewarded for performance.
• Keeping paperwork and CRM records up to date.

Skills

Customer welcome

Needs assessment

Product demonstrations

Test drives

Pipeline management

CRM proficiency

Job description

Williams Select Rochdale is our premium non franchaise sales centre selling both Used cars but also selling our brand new electric range within the group Geely! Join Williams Motor Group and discover a different kind of career in sales; one that rewards your time, talent and ambition.

Here’s the reality:

if you consistently sell around 3 cars a week, you can earn around £52k a year. Our top Sales Executives earn £80k+. You’ll achieve this with a 2-week rotating shift pattern, an average of 5 days a week and you’ll only work every other weekend, alongside premium facilities and access to prestige cars at a great staff rate.

Earnings and progression

You’ll start with a competitive salary alongside a realistic and achievable commission structure. As you develop and progress to Senior Sales Executive level, your salary increases, alongside enhanced earning potential and greater reward for performance.

About The Sales Executive Role

You’ll be representing some of the UK’s most desirable premium cars, supported by great facilities and a professional, customer-focused environment. Plus, you’ll have access to exclusive staff rates on prestige cars, because we believe the people who sell great cars should be able to experience them too.

You’ll welcome customers, understand what they’re looking for, and guide them through a premium, consultative buying experience from first conversation to handover. This is a role for someone who enjoys people, takes pride in delivering a brilliant experience, and wants to be rewarded for performance.

At Williams, you won’t just have a job; you’ll build a lasting, rewarding career with us!

No experience? No problem.

If you’ve got the right attitude, we’ll teach you the rest. We provide extensive training, coaching and ongoing development, including manufacturer-led programmes (where applicable).

We’re looking for potential, energy and a genuine drive to succeed.

What You’ll Be Doing As Our Sales Executive

• Welcoming customers and creating a great first impression in a premium showroom environment
• Understanding customer needs and recommending the right vehicle and finance options
• Delivering confident product demonstrations and test drives
• Managing your pipeline: enquiries, follow-ups, appointments and handovers
• Working towards clear targets and being rewarded for performance
• Keeping accurate paperwork and CRM records (we’ll show you how)

Working pattern

The average working week is 40 hours over an average of 5 days a week, including every other weekend, with a day off every week.

What We Offer

• OTE £52,000 (with a clear, achievable structure); top performers £80,000+
• Extensive training and ongoing coaching
• Career progression opportunities across Williams Motor Group
• Prestige staff car options and staff discounts
• Great facilities and a professional, supportive team environment
• Generous annual leave - 30 days paid holiday (including Bank Holidays), increasing to 35 days with length of service
• £1,000 employee referral bonus for introducing great people to the business
• Medicash healthcare scheme to support everyday health costs
• Employee Assistance Programme (EAP) offering confidential support, advice and counselling
• Wellbeing courses and support to help you look after your physical and mental health
• Company pension scheme and life assurance cover for long-term security
• Employee reward and recognition schemes celebrating great performance
• Staff discounts
• Annual Williams summer staff event and children's Christmas party

About Williams Motor Group

Starting out in 1909, Williams has grown as a family business into much more than just a place to buy a car. We’re proud of our people, our heritage and our values - and we’re always looking for talented, driven individuals to help shape our next chapter.