New Business Manager

COREcruitment; Birmingham; Hybrid; GBP 40,000 - 50,000; Full time

Job description

New Business Manager, Premium Cocktail Solution Business, Midlands, Up to £50,000 plus Car Allowance and Commission

My client is a premium cocktail solutions and mixology brand dedicated to elevating the cocktail experience across the hospitality sector. Their innovative products and services inspire creativity, cater to evolving consumer tastes, and set the standard for quality and presentation. They partner with some of the most renowned venues, working closely with mixologists, bar managers, and F&B teams to drive excellence through equipment, purees and mixes.

As the New Business Manager, you will be a key driver in expanding their footprint across the Midlands. Focusing on new business development in the on-trade sector, you’ll leverage your existing network and deep industry knowledge to establish partnerships with premium bars, restaurants, and hospitality venues.

Company Benefits:

• Exceptional bonus, progression opportunities and car allowance.
• Hybrid working & Flexible working pattern.
• Autonomous working, additional holiday allowance.

The New Business Manager responsibilities:

• Drive new business across the Midlands, focusing on high-end on-trade accounts.
• Build and maintain strong, long-term relationships with key clients and partners.
• Collaborate with venues to develop tailored cocktail and mixology solutions that enhance guest experience.
• Deliver and exceed sales targets through proactive business development.
• Maintain a deep understanding of market trends, competitor activity, and consumer preferences.
• Represent the brand at trade shows, industry events, and networking functions.

The ideal New Business Manager Candidate:

• Proven track record in a similar role within the hospitality, beverage, or premium on-trade sector.
• Strong network of industry contacts across the Midlands.
• Passionate about cocktails, mixology, and high-quality service.
• Strategic mindset with exceptional sales and negotiation skills.
• Self-motivated, proactive, and results-driven.