New Business Director

DNA Recruit; Leeds; Hybrid; GBP 60,000 - 70,000; Full time

Benefits offered by this job

Referral vouchers

Job summary

DNA Recruit, a digital agency, seeks a Head of Growth to own the outbound new business strategy and drive growth. You will lead the full sales cycle from targeting accounts through to close, sharpening the foundation for larger, higher-value opportunities with senior decision-makers.

The role demands a proven agency BD track record, ability to originate and close new business, and strong CRM and pipeline discipline. Hybrid Leeds location with a competitive package including bonus and benefits.

Qualifications

• Experience in agency new business and BD is essential.
• Must have a proven track record of originating and closing new client opportunities.
• Strong understanding of B2B agency buying processes and senior stakeholder decisions.

Responsibilities

• Own the full outbound sales process from target account identification to close.
• Refine target accounts around senior decision-makers and high-value opportunities.
• Develop outbound campaigns across LinkedIn, email, events and personal networks.
• Lead discovery and qualification conversations to understand client needs and urgency.
• Develop and lead compelling proposals and pitches.
• Own pricing conversations within the agency’s commercial framework.
• Maintain a strong sales pipeline and provide reliable forecasting.
• Identify revenue gaps early and take proactive action.
• Feed market insights into proposition and marketing activity.
• Ensure structured handover to Client Services after securing a new client.

Skills

Agency new business

Business development

Originating opportunities

Closing new business

Senior stakeholder engagement

CRM pipeline management

RFPs & procurement

Hunter mentality

Tools

LinkedIn

CRM tooling

Job description

DNA Recruit is working with a successful Digital Agency, looking to appoint a Head of Growth to take ownership of its outbound new business strategy and help drive the next stage of commercial growth.

The agency has already established a strong new business foundation, with proven processes, sales tooling, commercial governance, proposition support, case studies and an active target account list. The opportunity is to take that foundation, sharpen the approach and focus it on larger opportunities, more senior decision-makers and higher-value new business.

The Role

The role will own the full sales cycle, from identifying and prioritising target accounts, through outbound engagement, discovery and qualification, to proposals, pitches and commercial close.

Key Responsibilities

• Take ownership of the existing target account list, refining it around strong fit signals, senior decision-makers and higher-value opportunities.
• Develop and execute structured outbound campaigns across LinkedIn, email, events and personal networks.
• Identify, engage and build relationships with senior stakeholders across prospective clients.
• Lead discovery and qualification conversations, understanding client challenges, business needs, urgency and decision‑making processes.
• Develop and lead compelling proposals and pitches, bringing together strategy, creative and channel specialists where required.
• Own commercial and pricing conversations within the agency's established commercial framework and margin requirements.
• Maintain a strong, accurate sales pipeline and provide reliable forecasting.
• Identify potential revenue gaps early and take proactive action to address them.
• Feed market intelligence, prospect insight and client feedback into the agency's proposition and marketing activity.
• Ensure a structured and effective handover to Client Services once a new client has been secured

About You

The agency is looking for an experienced agency new business / business development professional with a demonstrable record of personally originating and closing new business.

You will ideally have:

• A strong track record in agency new business and business development.
• Experience personally originating and closing new client opportunities, rather than primarily managing inherited accounts.
• A strong understanding of B2B agency buying processes and how senior marketing and business stakeholders make purchasing decisions.
• Confidence engaging with Marketing Directors, Founders and other senior decision‑makers.
• The ability to sell digital services credibly, with an understanding of areas such as websites, UX/UI, SEO, digital PR, social, content, paid media, CRM, data and analytics and AI‑led solutions.
• Strong commercial awareness across pricing, scope, margins and long‑term client value.
• Excellent pipeline management and CRM discipline.
• Experience working with RFPs and procurement processes would be advantageous.
• A proactive, organised and highly target‑driven approach.
• Most importantly, a genuine hunter mentality, someone motivated by opening doors, creating opportunities, building relationships and winning business.

Salary

Up to £70,000 + bonus + benefits

Location

Leeds/ Hybrid

Reference

AW 12183

DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.

• We offer up to £250 in vouchers for any referrals who pass their probationary period, so if you know anyone who might be interested please forward the link to the job advert to them.