Head of Growth

Better Placed; West Yorkshire; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Performance-based incentives

Job summary

Better Placed is seeking a Head of Growth in West Yorkshire to own the new-business strategy and build a scalable pipeline. The role is hands-on and requires developing relationships and converting opportunities into long-term clients.

You’ll build the growth function from the ground up, working with leadership to shape propositions and outbound campaigns. The ideal candidate has agency-side experience selling digital services, is data-driven, and capable of engaging senior decision-makers while

Qualifications

• Experience selling digital services within an agency environment.
• Proactive outbound sales experience.
• Ability to engage with senior decision-makers.

Responsibilities

• Own and deliver the agency’s new-business and growth strategy.
• Build a consistent, qualified pipeline of prospective clients.
• Develop and execute outbound prospecting campaigns.
• Identify target sectors, businesses and decision-makers.
• Create propositions around digital and ecommerce capabilities.
• Lead pitches, proposals and commercial negotiations.
• Develop structured CRM and pipeline management processes.
• Collaborate with technical, delivery teams to shape solutions.
• Grow existing accounts alongside new business.

Skills

Digital services sales

Agency sales

New business

Outbound sales

Relationship building

CRM management

Negotiation

Data analytics

Tools

CRM software

Job description

We’re working with an ambitious, independently owned digital agency in West Yorkshire that is entering an exciting period of growth.

The agency has built a strong reputation for delivering digital and ecommerce solutions for established brands across sectors including furniture, homeware, cosmetics and consumer products. With a growing client base and a strong delivery proposition, they’re now looking to appoint a Head of Growth to take ownership of the agency’s new-business strategy and build a consistent, scalable pipeline.

This is a hands‑on commercial role for someone who enjoys opening doors, developing relationships and converting opportunities into long‑term clients.

Importantly, this isn’t a role for someone who simply relies on an established network or a well‑worn contact book. The agency is looking for someone who can build the pipeline and the process from the ground up.

The Role

As Head of Growth, you’ll take responsibility for identifying and creating new commercial opportunities across the agency's core services.

You’ll work closely with the senior leadership and delivery teams to define target markets, develop propositions and establish a structured approach to outbound business development.

Your responsibilities will include:

• Owning and delivering the agency’s new-business and growth strategy
• Building a consistent, qualified pipeline of prospective clients
• Developing and executing outbound prospecting campaigns
• Identifying target sectors, businesses and decision-makers
• Creating compelling propositions around the agency’s digital and ecommerce capabilities
• Building relationships with senior stakeholders across prospective clients
• Managing opportunities through the full sales cycle, from initial contact through to close
• Leading pitches, proposals and commercial negotiations
• Developing a structured CRM and pipeline management process
• Working closely with technical, creative and delivery teams to shape appropriate solutions
• Identifying opportunities to grow existing accounts alongside generating new business
• Tracking pipeline performance, conversion rates and commercial KPIs
• Helping shape the agency’s wider go-to-market strategy as the business grows

What We’re Looking For

We’re particularly interested in people who have experience selling digital services within an agency environment.

Your background could include selling:

• SEO
• PPC / performance marketing
• Digital marketing
• SaaS or technology-enabled digital products
• Wider integrated digital solutions

You might currently be a Growth Manager, Senior Growth Manager, Business Development Manager, New Business Director, Commercial Manager or Head of Growth, or be operating at a senior level within an agency and ready to take ownership of a broader growth function.

The ideal person will be:

• Commercially minded and genuinely motivated by winning new business
• Comfortable with proactive outbound sales, rather than relying solely on inbound leads
• Confident engaging with senior decision-makers
• Able to understand and articulate complex digital services in a commercially compelling way
• Strong at prospecting, relationship building and consultative selling
• Organised and comfortable managing a structured pipeline
• Data-driven, with an understanding of conversion rates, sales cycles and commercial performance
• Entrepreneurial and comfortable working within an independent agency environment
• Capable of working independently while collaborating closely with senior leadership and delivery teams

What Makes This Role Different?

This is an opportunity to have a genuine impact on the commercial direction of an independent agency.

You won’t be inheriting a huge sales team or simply managing an established pipeline. Instead, you’ll have the opportunity to build the growth function, introduce process and create a repeatable new-business engine.

For the right person, there is significant scope to shape how the agency approaches:

As the agency continues to scale, there is also the opportunity for this role to develop into a broader commercial leadership position.

Location

The agency is based in West Yorkshire, with a hybrid working model.

Candidates based in Yorkshire or within a reasonable commute of the office would be particularly welcome, although location is not a deal‑breaker for someone with the right experience and approach.

The Package

A competitive salary and benefits package is available, alongside a performance-focused incentive structure designed to reward successful new business growth.

The exact package will be shaped around the experience and commercial track record of the successful candidate.

Interested?

If you’re an experienced agency commercial professional who wants to take genuine ownership of growth, and build something rather than simply inherit it, we’d be interested in hearing from you.

All applications will be treated confidentially.