Director (BD level) Programmatic, Global Client Solutions

WPP Media; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Paid time off

Job summary

WPP Media is seeking a Director of Programmatic for Global Client Solutions. This senior, BD-level role demands delivering best-in-class programmatic strategy and on-ground media solutions for top global clients.

You will lead the development of our Open-web offering and collaborate with analytics, planning, and insights teams to drive digital acceleration. You will guide strategic direction, manage key client relationships, and work with DSP partners to raise standard practices.

Qualifications

• Proven programmatic planning & buying experience across large clients.
• Established thought-leadership in the Programmatic Marketing & Media industry.
• Experience working with major DSP partners to drive best practices.

Responsibilities

• Develop programmatic strategy and innovative solutions to position WPP Media as industry leaders.
• Collaborate with markets to develop test-and-learn opportunities and scale results.
• Represent WPP Media in new business pitches and contribute to pricing and strategy.
• Drive best-practice planning and activation frameworks to elevate global delivery.
• Lead cross-functional teams and maintain strong client partnerships.

Skills

Programmatic leadership

Large spending client experience

Stakeholder management

Open/web media knowledge

Data-driven decision making

Verbal and written communication

Team leadership

Negotiation

Self-starting

Agency collaboration

Tools

Google DSP

The Trade Desk (TTD)

Amazon DSP

AdLook

Blis

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com.

3528 - Director, Programmatic, Global Client Solutions

Role Summary And Impact

This is a senior, BD level role that requires delivery of best-in-class global Programmatic marketing strategic direction, and best practice on the ground media solutions for key global clients. Our clients are embarking on a socially rich, insight-fuelled approach to global media strategy, and this role is designed to bring expertise in how to tap into culture and communities through Programmatic avenues, and how that fits into the wider media mix. Additionally, the role is expected to drive best practice planning and activation frameworks to elevate all global delivery. You will work to drive digital acceleration and bigger picture digital leadership. Acting as an aspirational figurehead this leader will be responsible for the development of our Programmatic and Open-web offering, providing leadership internally and collaborating closely with WPP Media services. You will work alongside other Digital and Channel Business Directors, Client Strategy teams, along with other agency teams (ie. Analytics, Business Planning, Insights).

Role Responsibilities

• Acting as a thought a thought leader, developing programmatic strategy and innovative solutions to position WPP Media as industry leaders
• Working with key markets to develop new test and learn opportunities – collating results and scaling those to drive further growth
• Identifying opportunities for expanding our expertise, by understanding the needs of our clients and the direction of the industry.
• Acting as go-to expert on key industry topics (within your field of expertise), able to create points of view in line with our business values.
• Continued development of our client’s key partnerships with DSPs and valued premium inventory partners
• A key day to day contact for senior clients, you will be the go-to for all Programmatic platform and utilisation queries
• Ensuring we stay market-leading in the programmatic media space, with development of case studies and thought leadership articles.
• Representing WPP Media in new business pitches, contributes to pricing structures and attending sales meetings when needed to actively contribute to product and business strategy.
• Maximising internal knowledge-sharing, aligning goals with the direction of the wider company to capitalise on competitive advantages
• Building relationships and strong ways of working with all key market local social specialists to enable better global to local collaboration
• Investigate and develop POVs on emerging platform capabilities, formats, and general industry developments

Skills And Experience

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Proven programmatic planning & buying experience, particularly across large spending clients
• Established thought-leadership in the Programmatic Marketing & Media industry
• Experience in working directly with Google, TTD, Amazon, Adlook, Blis and other DSP partners to drive best practice and development of product
• Experience working with a large network
• Proven ability to develop platform best practice and process documentation
• Clear views on programmatic display, video and Open-web as part of the wider marketing mix
• Excellent verbal and written communications skills, being able to confidently and clearly present work to clients, media owners and internal stakeholders. Experience & gravitas to ‘fly solo’ & present to mid to senior weight clients.
• High level numeracy and analysis skills, to be able to interrogate data and coming out with actionable insights to inform business decisions.
• Ability to thrive and work independently in an incredibly fast-paced, dynamic environment
• Excellent troubleshooting skills: ability to quickly and creatively solve issues (both technical and operational)
• Ability to communicate process driven approaches clearly and effectively to non-technical individuals
• Track record delivering high quality results in a fast-paced, deadline-driven environment
• Proven success in stakeholder management and ability to build relationships with clients and partners.
• Proven commercial success of driving business growth and creating new revenue streams.
• Proven track record in performance media (including e-commerce) and good understanding of the wider media mix
• Strong project management and resource allocation skills.
• Leadership, collaboration, facilitation, and negotiation skills
• A proactive, “can do” attitude. Self-starter and motivator with the ability to work in an autonomous fast paced environment doing what is necessary to deliver with speed, agility and forward-thinking.
• The ability to achieve high quality results by paying attention to detail. Team Player and willing to help with any task thrown at them

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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Please read our Privacy Notice for more information on how we process the information you provide.