New Build Marketing Executive

HealthJobs4U Ltd; Guildford; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading healthcare provider is seeking a New Builds Marketing Executive to manage marketing efforts for new home openings. Applicants should have strong administrative skills and experience in managing multiple projects. This role offers a salary of £35,000 per annum and benefits including 25 days holiday and access to medical specialists. The position is hybrid, requiring regular travel to London and new home sites.

Benefits

£35,000 per annum

25 days holiday plus bank holidays

Life cover

Retail and leisure discounts

Free access to medical specialists

Confidential counselling and legal services

Qualifications

• Ability to manage multiple projects concurrently and meet deadlines.
• Self-starter with proactive attitude.
• Valid UK driving licence.

Responsibilities

• Manage marketing processes for new home openings.
• Liaise with media and creative agencies for campaigns.
• Conduct competitor analysis and present findings.
• Source names for new homes and manage approvals.
• Coordinate marketing tools for new homes.

Skills

Administration experience

Organizational skills

Prioritisation skills

Excellent communication skills

Knowledge of Outlook, Word, PowerPoint, Excel

Job description

Overview

Barchester's exceptional marketing team have a rare opportunity for a New Builds Marketing Executive to join the Barchester family. Hybrid working, with regular travel into our London office as well as frequent scheduled visits to our new build homes that are due to open across the UK. Great opportunity to meet teams on site and tour our stunning new homes.

As the New Build Marketing Exec you will manage processes that underpin the successful delivery of marketing for our new home openings to drive commercial performance. This will include the naming of the home, artwork creation, offline campaign implementation, through to the opening event. You will also play your part in budget control and reporting, as well as delivering clear, on-brand collateral for homes to use appropriately.

Barchester Healthcare is one of the UK's market leading healthcare providers being the second largest in the UK with over 250 care homes and hospitals across the country. With a successful new builds programme with 10 new build homes being built and opened every year for the next three years, we are rapidly and successfully expanding.

Responsibilities

• Ensure all systems are in place and working correctly for a smooth customer journey
• Set up call tracking for each home, and liaise with digital team to ensure the digital elements are in place when needed
• Liaise with media, creative and print agencies, to ensure campaigns are delivered on time and messaging is on-brand
• Carry out a competitor analysis for each new home and produce a presentation with an overview of key findings
• Work collaboratively with other Marketing team members to ensure the Digital, PR and CX elements of the campaigns are delivered on time
• Source an appropriate name for the new homes and manage the approval internally and with the local authority
• Work with our signage contractor to produce temporary and permanent signage solutions for each home, with messaging on-brand
• Ensure the new homes have the marketing tools to promote their home locally including printed collateral and via our web-to-print system
• Support with the preparation and delivery of the grand opening event for each new home including name badges for attendees, goody bags, running order and help at the event

Requirements

• Administration experience; ability to work concurrently on a number of different projects, ensuring projects are completed on time
• Organizational and prioritisation skills, ability to manage own workload; excellent written and verbal communication skills; good knowledge of Outlook, Word, Powerpoint and Excel
• Self-starter, proactive and a can do attitude
• UK driving licence

Rewards

• £35,000 per annum
• 25 days holiday plus bank holidays
• Life cover
• Access to a wide range of retail and leisure discounts at big brands and supermarket
• Free access to medical specialists, who are available for a second opinion if you need it to make a decision with confidence
• Confidential and free access to counselling and legal services

As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.