New Branches Marketing Lead

Helping Hands; Gillingham; Hybrid; GBP 60,000; Part time

Job summary

A leading home care provider is seeking a New Branches Marketing Lead to drive growth through targeted marketing strategies for newly opening branches. The role focuses on collaboration, creativity, and effective communication to enhance local visibility and customer acquisition efforts over a six-month period.

Benefits

Training & Development

Hybrid working

Free onsite parking

25 days annual leave (+ Bank Holidays)

Blue Light Card

Employee Assistance Programme

Qualifications

• At least five years of experience in B2B marketing or marketing operations.
• Strong background in local branch or retail marketing.
• Proactive and solution-focused mindset with analytical skills.

Responsibilities

• Lead the execution of the new branch marketing strategy.
• Develop marketing plans to drive local leads and improve reputation.
• Collaborate with stakeholders to support new branch managers.

Skills

B2B Marketing

Creativity

Communication

Analytical Skills

Project Management

Education

Bachelor's Degree in Marketing

CIM/IDM Qualifications

Job description

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Since 1989, we’ve supported adults of all ages to maintain their independence and stay in the place they know and love. Because, life is better at home.

Helping Hands is the nation’s most widely rated home care provider and the only one to be endorsed as a Centre of Excellence by Skills for Care. We have over 150 branches across England and Wales as well as our Support Office in Alcester, Warwickshire. We’re now looking for a New Branches Marketing Lead to join our team in Alcester.

This is a rare and exciting opportunity to be at the forefront of growth in one of the UK’s most trusted home care providers. In this pivotal role, you will lead the go-to-market strategy for each new branch, collaborating closely with central marketing, regional teams, and local stakeholders to drive awareness, engagement, and ultimately new customer acquisition.

Salary : £59,720 per year

This role is a fixed term contract for 6 months

Main Responsibilities

• Lead the execution of the Helping Hands new branch marketing strategy, lead and organise a team of marketers and collaborate with cross-functional colleagues to best support the new branch managers, ensuring visibility.
• Develop a robust branch marketing plan helping branches deliver customer objectives, drive local leads, meetings and improve reputation at a local level.
• Driving awareness with key target audiences using a mixture of ‘launch’ collateral and overall proposition collateral
• Localising and flawlessly executing national and centrally produced campaign creative and key messages
• Leveraging owned channels to extend the footprint of paid campaigns and media
• Ensure all the relevant stakeholders are frequently communicated with and taken on the journey for marketing support

About You

We're looking for a highly experienced marketing professional with at least five years of expertise, ideally in B2B marketing or marketing operations. A strong background in local branch or retail marketing is essential, along with exceptional creativity and communication skills. Success in this role requires a proactive, solution-focused mindset and an analytical approach to monitoring, measuring, and interpreting data-driven insights.

Demonstrated project and budget management skills are desirable, as is the ability to work both independently and collaboratively in a fast-paced environment. A bachelor's degree in marketing, CIM/IDM qualifications, or relevant marketing experience would be advantageous.

• Training & Development
• Hybrid working with 3 days per week based at our office in Alcester
• Free onsite parking
• 25 days annual leave (increasing to a maximum of 27) + Bank Holidays
• Blue Light Card
• Employee Assistance Programme

Helping Hands is committed to promoting a diverse and inclusive workforce as we believe this develops a comfortable working environment for all our staff. All applications will be treated fairly in line with our Equality and Diversity Policy.