National Account Manager - Northern End Users

Seven Search and Selection Ltd; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Company car/allowance

Bonus opportunity

Pension

Private medical

Gym membership

Job summary

Seven Search and Selection Ltd is seeking an experienced HORECA sales professional to take ownership of major accounts and drive growth in the Northern region. You will build strong relationships with buyers, operators, and key stakeholders, leveraging FMCG expertise to deliver compelling commercial solutions.

The role requires strong selling and negotiation skills, a deep understanding of operators and channel dynamics, and the ability to collaborate with marketing, supply chain, and NPD teams

Qualifications

• HORECA and End User sales experience, ideally in FMCG food.
• Strong selling, influencing, and negotiation skills.
• Ability to develop strategic account plans and create value propositions.

Responsibilities

• Take ownership of major HORECA accounts and strengthen relationships with buyers, operators and stakeholders.
• Lead Northern HORECA growth, driving brand penetration and distribution.
• Identify opportunities, unlock growth, and build long-term partnerships with customers.
• Champion Private Label opportunities and develop commercially successful food solutions.
• Collaborate with marketing, category, supply chain and NPD to execute customer plans.
• Apply commercial thinking to negotiate effectively and deliver account growth.
• Support the growth journey of the Foodservice channel and understanding channel dynamics.

Skills

HORECA sales

End User sales

FMCG knowledge

Relationship management

Negotiation

Account planning

Job description

• Multinational leading food business with an exceptional portfolio of well-known brands and a strong Private Label capability
• A true food-led organisation with a passion for quality, innovation, and delivering products that consumers and operators love
• Their flagship brand holds the number 1 position within its category, with the business continuing to invest heavily in innovation, new product development, and bringing exciting food concepts to market
• A business that combines the scale and capability of a large organisation with the entrepreneurial spirit, agility, and culture of a smaller food-focused team
• Highly committed, passionate people with a fun, family-orientated, and straightforward culture
• A proven track record of developing talent, investing in people, and creating long-term career opportunities
• With ambitious growth plans, the business is focused on significantly expanding its Foodservice channel, with a clear ambition to grow this part of the business by 4x over the next four years.

The role:

• Take full ownership of some of our clients’ largest and most strategically important HORECA accounts, building strong relationships across buying teams, operators, and key stakeholders
• Lead the delivery of the Northern HORECA growth strategy, driving brand penetration, distribution, and commercial performance across the channel
• Use your Foodservice and HORECA expertise and market knowledge to identify new opportunities, unlock growth, and develop long-term customer partnerships
• Identify, develop, and champion Private Label opportunities, working closely with customers to create commercially successful food solutions
• Build and maintain strong relationships with key decision-makers across HORECA customers, influencing at all levels from procurement through to operations and culinary teams
• Collaborate with internal teams including marketing, category, supply chain, and NPD to deliver customer plans and bring exciting food propositions to market
• Apply strong commercial thinking and a genuine passion for food to identify opportunities, negotiate effectively, and deliver exceptional account growth
• Play a key role in an exciting growth journey, helping shape and accelerate the future of the Foodservice channel
• You will have strong HORECA and End User sales experience, ideally gained within FMCG food, with a deep understanding of operators, customers, and channel dynamics
• A genuine passion for food, with the ability to understand customer needs and translate insight into compelling commercial solutions
• Ideally you will have experience working with branded food products, alongside exposure to Private Label and end-to-end supply chain considerations
• A proven track record of growing Foodservice accounts, winning new business, and delivering sustainable commercial results
• Strong selling, influencing, and negotiation skills with the ability to build credibility with customers at all levels
• Commercially astute with the ability to develop strategic account plans and create propositions that deliver value for both the customer and the business

Benefits & details:

• This is a home-based role with c2 days per week in Central London, with the remainder working from home or visiting customers
• Salary is dependent on experience, with company car or allowance, strong bonus opportunity, pension, private medical, and gym benefits
• Fantastic opportunity to join a food-focused business with ambitious growth plans and a genuine commitment to training, development, and career progression