National Account Manager, Foodservice & Wholesale

Lime Talent Ltd; London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading purpose-led drinks company is seeking a dynamic National Account Manager to enhance brand engagement and drive sales across foodservice and wholesale channels. This hybrid role involves managing key accounts, executing brand campaigns, and collaborating with teams to activate growth opportunities.

Qualifications

• Strong commercial instincts and a passion for sales.
• Confident managing relationships and pitching to customers.
• Experienced in managing or mentoring others.

Responsibilities

• Lead relationships with key wholesale and foodservice accounts.
• Plan and deliver brand activities including trade shows and tastings.
• Provide market insights to inform strategy.

Skills

Commercial Instincts

Relationship Management

Sales Skills

Problem Solving

Leadership Skills

Job description

Position: National Account Manager, Foodservice & Wholesale Salary: Up To £55,000 + Bonus Location: London (Hybrid, 3 days a week in the office) Are you passionate about growing brands and building strong partnerships? This company is seeking a driven and dynamic National Account Manager to help drive brand engagement and increase sales across wholesale, foodservice, and QSR channels. This includes national wholesalers, catering providers, and workplace service operators. This purpose-led drinks company crafts organic, sustainably sourced beverages and channels a portion of each sale into community projects in the regions where their ingredients are grown. Known for blending quality with impact, they’re growing fast across Europe and are now expanding their UK sales team. The Role Key Account Management & Growth

• Lead and nurture relationships with key wholesale, foodservice, and QSR accounts
• Set and achieve sales objectives across both new client acquisition and existing accounts
• Collaborate with distributor teams to increase product presence and visibility
• Manage and mentor a Junior Field Sales Executive working across B&I and independent channels

Brand Engagement & Event Execution

• Plan and deliver a schedule of brand activities including trade shows, customer visits, sampling events, and tastings
• Coordinate freelancers and regional sales support to bring campaigns to life
• Partner with distribution teams on joint promotional activities

Distributor Collaboration

• Identify and activate growth opportunities within national and independent customer bases
• Organize and lead depot visits, team training sessions, and customer-facing initiatives with measurable outcomes

Strategy & Development

• Provide regular market insights and feedback to inform the company’s strategic direction
• Take part in structured training and mentoring to develop skills in commercial reporting, account strategy, and P&L ownership

About You

• A natural people person with strong commercial instincts and a passion for sales
• Confident managing relationships and pitching to both new and existing customers
• Energetic and self-starting with a proactive approach to problem-solving
• Excited by a mix of structured planning and hands-on activation
• Experienced in managing or mentoring others, with an interest in developing leadership skills
• Motivated by purpose and keen to make a real difference through your work