National Account Manager FMCG

ICM Recruitment; High Wycombe; Hybrid; GBP 46,000 - 70,000; Full time

Job summary

Join a dynamic sales team as a National Account Manager in the fast-paced FMCG industry. You'll drive growth by managing key accounts, creating strategic plans, and collaborating with cross-functional teams. Enjoy a competitive salary, substantial bonuses, and the opportunity for career advancement in a supportive environment.

Benefits

Company car

Company pension scheme with 3% employer contributions

25 days annual leave plus bank holidays

Generous life assurance cover (4x annual salary)

Employee Assistance Programme

Free on-site parking

Periodic voucher rewards schemes

Opportunities to attend trade shows and hospitality events

Qualifications

• At least 3 years of experience in FMCG or similar national account management.
• Proven ability to deliver commercial growth through strategic planning.
• Strong negotiation and relationship-building experience.

Responsibilities

• Develop and execute annual sector plans aligned with business goals.
• Build and implement strategic account plans to drive volume and revenue.
• Maintain strong relationships with key buyers and stakeholders.

Skills

Communication

Negotiation

Data Analysis

Education

GCSEs including English and Maths

Degree in Business or related field

Tools

MS Office

Business Objects

Job description

Shape Strategy. Lead Key Accounts. Drive Growth.

We're hiring a dynamic National Account Manager to join a high-performing sales team in a fast-paced FMCG environment. This is a fantastic opportunity for someone who thrives on building strong customer relationships, creating growth strategies, and delivering measurable results.

You’ll take ownership of key wholesale accounts, lead the development of strategic channel plans, and explore new growth opportunities—while working closely with cross-functional teams to deliver commercial success.

What You’ll Do as aNational Account Manager

• Develop and execute annual sector plans aligned with wider business goals

• Build and implement strategic account plans to drive volume, revenue, and profit

• Maintain strong, proactive relationships with key buyers and stakeholders

• Tailor category-led solutions that meet customer needs and unlock value

• Present and negotiate promotional activity and commercial agreements

• Maximise brand visibility, distribution, and market share across your accounts

• Collaborate with Trade Marketing, Field Sales, and wider internal teams

• As aNational Account Manager, conductcompetitor reviews and in-field visits regularly

• Track and report performance using commercial systems and internal data tools

• As aNational Account Manager, attend internal meetings at head office three days per week (Tues–Thurs)

What You’ll Bring as aNational Account Manager

• At least 3 years of experience in FMCG or similar national account management

• Proven ability to deliver commercial growth through strategic planning

• Excellent communication and presentation skills

• Strong negotiation and relationship-building experience

• Commercially aware with strong data analysis capabilities

• Proactive, results-driven, and a collaborative team player

Qualifications

• GCSEs including English and Maths

• Degree preferred (ideally in Business or a related field)

• Proficient in MS Office and commercial systems (e.g. Business Objects)

• Full, clean UK driving licence

Why Join Our Client?

This is a high-impact role in a fast-moving business that values initiative, creativity, and ownership. As aNational Account Manager, you'llbe part of a collaborative, agile team making a visible difference within a growing category.

National Account Manager – FMCG (Hybrid / Field-Based)
Location:Field-Based with Hybrid Working –3 days per week in Head Office (Tues–Thurs), withMondays & Fridays either WFH or customer visits

What’s in It for You

• £46,000 base salary

• Minimum 30% annual bonus

• Company car

• Company pension scheme with 3% employer contributions

• Generous life assurance cover (4x annual salary)

• 25 days annual leave plus bank holidays

• Employee Assistance Programme

• Free on-site parking

• Periodic voucher rewards schemes

• Monthly competitions and prizes

• Opportunities to attend trade shows and hospitality events

If you're ready to accelerate your career as a National Account Manager and join a supportive, forward-thinking team – apply today.