National Account Manager - B&Q

Farrow & Ball; United Kingdom; Remote; GBP 60,000 - 80,000; Full time

Job summary

A luxury British lifestyle brand is seeking a National Account Manager to drive the growth of its B&Q account. This full-time role involves account management, developing joint business plans, and ensuring strong execution of marketing strategies. The ideal candidate will have significant experience in FMCG account management, excellent negotiating skills, and a strong analytical mindset. Competitive benefits include annual leave and performance-based salary reviews.

Benefits

25 days’ annual leave

Annual salary reviews

Generous staff discount

Employee Assistance Programme

Health Cash Plan

Group Pension Scheme

Life Assurance

Qualifications

• Significant experience of national/key account management in FMCG or consumer goods.
• Proven track record of managing a major UK retail account.
• Strong Excel and reporting skills.

Responsibilities

• Act as the primary point of contact for B&Q, managing all aspects of the commercial relationship.
• Achieve sales, revenue, and margin targets specific to B&Q.
• Lead promotional planning and activation.

Skills

Account management

Negotiation

Commercial acumen

Analytical skills

Relationship building

Job description

Farrow & Ball provided pay range

This range is provided by Farrow & Ball. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Farrow and Ball - National Account Manager (B&Q account) - Remote, UK

We are currently looking for an enthusiastic individual to join our Sales team as a National Account Manager (B&Q Account). We are offering this position on a full‑time basis, home based although regular travel to our account locations will be required.

Farrow & Ball are a luxury British lifestyle brand that prides itself in creating richly pigmented paint and handcrafted wallpaper, using print methods dating back 300 years and the finest quality ingredients.

The unique Farrow & Ball look transforms modern and traditional homes, large and small, inside and out. Established in Dorset in 1946, we have grown over the last 75 years and now proudly have 60 showrooms worldwide with a global network of stockists.

The key to our success is the people behind the paint: from the team handcrafting each tin to showroom staff to support functions, our shared passion ensures customers have a positive, engaging experience at every stage of their journey with us.

As a National Account Manager, you will be responsible for the strategic lead of and growth of our business accounts across B&Q stores. This role will be responsible for building the strong, joint business plan with B&Q, driving profitable growth and ensuring F&B is well positioned for trade professionals and retail consumer alike. The successful candidate will combine customer‑centric account management with strong commercial and analytical skills to deliver outstanding results.

What we expect from you as a National Account Manager

Key Responsibilities

• Act as the primary point of contact for B&Q, managing all aspects of the commercial relationship.
• Develop and implement a tailored joint business plan, aligning our growth objectives with B&Q’s strategy.
• Negotiate annual terms, activation plans and new product listings.

Sales & Growth Delivery

• Achieve sales, revenue, and margin targets specific to B&Q.
• Identify and unlock category growth opportunities, including new ranges, seasonal promotions, and eCommerce expansion.
• Work closely with B&Q's buying, merchandising, and supply chain teams to maximize availability and visibility.

Customer‑Centric Execution

• Lead promotional planning and activation, ensuring strong in‑store and online execution.
• Partner with the marketing team to develop shopper marketing campaigns tailored to B&Q's customer base.
• Monitor competitor activity and market trends within the DIY/home improvement category.

Cross‑Functional Collaboration

• Liaise with key internal stakeholder including Supply Chain, Finance, Marketing, and Category teams to deliver revenue plans.
• Ensure accurate forecasting and high service levels to maintain supply reliability.

Key Attributes

• Significant experience of national/key account management in FMCG or consumer goods.
• Proven track record of managing a major UK retail account.
• Clear understanding of how to execute winning JBPs with key retailers.
• Strong commercial acumen with negotiation and P&L management expertise.
• Excellent relationship‑building and influencing skills.
• Analytical, data‑driven mindset with strong Excel and reporting skills.
• Ability to work cross‑functionally and thrive in a fast‑paced, customer‑focused environment.

What You Can Expect From Us

• 25 days’ annual leave (increasing with length of service) plus bank holidays
• Annual salary reviews, based on individual performance
• Enhanced Maternity and Paternity pay
• Generous staff discount on F&B products
• Access to our retail discounts platform
• Employee Assistance Programme with 24/7 support
• Health Cash Plan
• Company Sick Pay
• Group Pension Scheme, matched by F&B
• Life Assurance
• Refer a Friend scheme
• Cycle to Work scheme
• Season Ticket Loans for travel

At Farrow & Ball, diversity, equity and inclusion (DE&I) is an integral part of who we are and how we do business. We believe diversity is the key to creativity. So, we’re committed to creating an environment where differences are valued, people are treated fairly and everyone is free to truly be themselves.

We welcome applications from everyone who wants to work with us, and particularly encourage people from diverse backgrounds to get in touch. We’re more than happy to offer reasonable adjustments or additional support during your application process, so simply let us know how we can help.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Sales and Business Development

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