National Account Manager

Paterson Arran; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

FBC UK is seeking an experienced National Account Manager (FTC) based in London to lead budgeted Vol, Revenue and Margin across key customers. The role focuses on core ranges, NPD listings and activation, bridging distribution gaps and promotions while negotiating mutually beneficial business plans.

You will collaborate cross-functionally with Category, Marketing, Commercial Finance, Demand planning and Customer Services to maximize performance and build long-term growth for FBC UK's iconic

Qualifications

• Experience managing food retailer accounts.
• Ability to use category insights to drive selling stories and reviews.
• Experience managing full P&L of accounts.
• Proactive self-starter who takes initiative.
• Confident and comfortable engaging with clients.

Responsibilities

• Deliver budgeted financials across brands and customers.
• Develop compelling business plans for designated customers.
• Negotiate JBPs and CPIs within set boundaries.
• Own full P&L for designated customers.
• Manage trade spend to maximise ROI and forecast performance.
• Forecast monthly, quarterly and annually with variance analysis.
• Maintain pricing and terms accuracy across systems.
• Lead range review negotiations with Category Manager support.
• Communicate key insights and account performance to internal teams.
• Act as internal face of designated customers to align departments.
• Plan and execute account marketing spend and promotions.
• Collaborate on cross-functional projects with internal/external stakeholders.
• Support 2–3 year growth strategy development with Controller.

Skills

Food retailer accounts

Category insights

P&L management

Client engagement

Negotiation

Job description

Company Description

We are FBC UK, Fox's Burton's Companies! ……And we bake the UK's most incredible biscuits (we might be slightly biased, but we will leave that for you to judge).

Date: Sep 10, 2026
Location:
London, GB
Place of Work: Field Based

Company Description

We are FBC UK, Fox's Burton's Companies! ……And we bake the UK's most incredible biscuits (we might be slightly biased, but we will leave that for you to judge).
FBC UK was a match made in heaven, with two of the top UK biscuits manufacturers (Burton's Biscuits and Fox's Biscuits) coming together to create one unique, integrated company.
We are home to famous iconic brands, including Maryland, Fox's, Jammie Dodger & Rocky, to name just a few. We are proud manufacturing partners to some of the biggest UK retailers and household names. We bake our incredible biscuits at eight bakeries across the UK, located at Isle of Arran, Livingston, Blackpool, Llantarnam, Edinburgh, Kirkham, Batley & Dorset and our HQ in St Albans. Together, we employ circa 4,000 amazing colleagues across all our locations.
Whilst we know that we have delicious products we also know that that the key ingredient to our success is our people, and the passion we have for our brands. You could be the jammy to our dodger, party ring to our Fox’s or the choc-chip to our Maryland?! We knead people with innovative ideas, an entrepreneurial spirit, and the commitment to drive FBC UK to success.
We are committed to building an inclusive workforce that feels empowered to build a fulfilling and successful career. By embracing diversity, equity, and inclusion (DEI) we create a supportive environment for people to thrive and strive to have more positive impact.
We understand that having formal and on-the-job learning opportunities is key to our colleagues’ professional and personal growth. We are committed to providing an environment where everyone can learn from each other and grow through a variety of learning experiences.
Our colleagues make our business special. With strong community values, we believe FBC UK is a more prosperous and fun place to work when people feel free to be themselves. We believe in the power of being authentic, entrepreneurial and supporting each other whilst meeting our business goals.

About The Role

We are looking for an experienced National Account Manager (FTC) to join our team here at FBC UK!
The purpose of the role is to deliver budgeted Vol, Revenue & Margin in designated customers through execution of business plans which focus on core range, NPD listings and activation, filling distribution gaps and promotional activity.The role is accountable for negotiating mutually beneficial business plans with key customers to help deliver the above.
This role will entail broad cross functional interface, including Category, Marketing, Commercial Finance, Demand planning and Customer Services.

Main Responsibilities

• Deliver budgeted financials across Brands
• Develop compelling business plans for assigned Customers.
• Negotiate all JBPs and CPIs within agreed boundaries
• Accountable for the full P&L for designated Customers
• Carefully and judiciously manage all trade spend to ensure full r.o.i.
• Forecasting monthly, quarterly, and annually.
• Accurately manage the internal set up of all customer prices and terms.
• Document and control key account communication – pricing, promotions, range, co-ordination of category work where applicable.
• Lead range review negotiations with the support of the Category Manager.
• Post analysis of activity and communication of relevant insight
• To be the internal face of designated customers, ensuring each department understands what is important.
• Reporting weekly performance against budget, targets and forecast providing variance analysis
• Relevant account administration
• Plan and execute account marketing spend
• Cross functional project involvement both internally and external
• Empowered to make some day to day account decisions within boundaries
• Work with Controller to develop 2-3 year growth strategy for the customer and channel

Who We Are Looking For

• Experienced in managing food retailer accounts is preferable either as an Account Manager or similar role
• Uses Category insights to create a compelling selling story and to conduct reviews.
• Managed the full P&L
• Proactive self-starter who takes initiative
• Confident and at ease engaging with clients

Diversity Statement

FBC UK is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at FBC UK. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.