National Account Manager

Laurelle London; Canvey Island; On-site; GBP 80,000 - 100,000; Full time

Job summary

An established industry player in the fragrance sector is looking for a National Account Director to lead and expand key retail and distribution accounts. This senior role focuses on managing high-value client relationships, developing strategic account plans, and driving sustained sales growth. The ideal candidate will possess strong negotiation skills, a deep understanding of the UK retail landscape, and the ability to analyze market trends. Join a dynamic team that values innovation and collaboration, and make a significant impact in a growing company with a diverse customer base across the UK and internationally.

Qualifications

• Proven experience in managing national accounts, ideally in fragrance or FMCG.
• Strong negotiation skills with a solid understanding of UK retail.

Responsibilities

• Manage and grow key national retail accounts to meet revenue targets.
• Develop strategic account plans for distribution and promotional activity.

Skills

Negotiation Skills

Relationship Management

Analytical Skills

Commercial Acumen

Job description

Company Overview:

Laurelle London Limited is a contemporary and growing fragrance company based in Canvey Island. With a strong in-house creative team and an expanding portfolio of fine fragrances, we serve a diverse customer base across the UK and internationally. Our products are sold through major high street retailers, distributors, and direct channels, with continued investment in innovation and brand development.

Position Overview:

We are seeking a commercially focused and results-driven National Account Director to lead and grow our key retail and distribution accounts across the UK. This senior commercial role is responsible for managing high-value client relationships, developing account strategies, and delivering sustained sales growth in line with company objectives.

Key Responsibilities:

• Manage and grow key national retail accounts, ensuring delivery of revenue, margin, and growth targets.

• Develop strategic account plans to drive distribution, visibility, and promotional activity across major retail partners.

• Build and maintain strong relationships with key stakeholders across buying, merchandising, and marketing teams.

• Lead annual negotiations, joint business planning, and commercial agreements with national accounts.

• Collaborate with internal departments including Marketing, Operations, and Product Development to deliver on customer expectations.

• Analyse sales performance, market trends, and customer data to identify growth opportunities and optimise account strategies.

• Monitor and manage trade spend, promotional effectiveness, and stock levels to ensure profitability.

• Provide accurate forecasting and reporting to senior leadership.

• Represent Laurelle London at trade shows, retailer meetings, and industry events as needed.

Requirements:

• Proven experience in managing national accounts, ideally within the fragrance, beauty, or FMCG sector.

• Strong negotiation skills and a solid understanding of the UK retail landscape.

• Demonstrated ability to grow key accounts and deliver commercial results.

• Excellent relationship management and communication skills.

• Analytical, detail-oriented, and confident in handling commercial data and reports.

• Proactive, self-motivated, and capable of working independently and cross-functionally.

• Experience working with major UK high street and/or grocery retailers is highly desirable.