National Account Manager

The Advocate Group; Birmingham; Remote; GBP 80,000 - 100,000; Full time

Job summary

A leading drinks business in Birmingham is seeking a National Account Manager to oversee major grocery accounts including Morrisons and Booths. In this role, you will have full P&L ownership and be responsible for driving net sales, margins, and strategic account planning. The ideal candidate has a successful track record in grocery account management and strong negotiation skills. This position lies within a high-profile collaborative team offering excellent growth opportunities.

Qualifications

• 2+ years experience managing grocery multiples (Morrisons experience highly desirable).
• Full P&L ownership and ability to deliver against key commercial metrics.
• Strong negotiation, influencing, and relationship-building skills.

Responsibilities

• Manage the Morrisons and Booths accounts driving net sales and margin.
• Build and negotiate Joint Business Plans to deliver sustainable growth.
• Lead promotional strategy and execution aligned with key seasonal events.

Skills

Grocery account management

Negotiation skills

Relationship-building

Commercial acumen

Communication

Excel proficiency

Tools

Excel

PowerPoint

Job description

Overview

National Account Manager Grocery - Remote

12-Month FTC MAT Cover Competitive Package

This is a superb opportunity to join a leading drinks business on a pivotal grocery role, managing two key customers Morrisons and Booths. With full P&L ownership and the chance to deliver against ambitious growth targets, this position offers genuine autonomy and visibility within the commercial team.

About the Role

As National Account Manager, you'll take ownership of the Morrisons, MDaily, and Booths accounts driving net sales, margin, and volume while ensuring strong JBP alignment and best-in-class execution. Working cross-functionally with Category, Marketing, Finance, and Supply Chain, you'll deliver commercially sound plans that maximise visibility, distribution, and profitability.

• Building and negotiating Joint Business Plans to deliver sustainable growth.
• Leading promotional strategy and execution, aligning to ATL campaigns and key seasonal events.
• Managing full P&L responsibility across assigned accounts, with accountability for profit, rate and volume delivery.
• Driving insights-led conversations with buyers, ensuring data translates into actionable plans.
• Leading internal and external business reviews to track performance, highlight opportunities, and address challenges.
• Ensuring operational excellence through accurate forecasting, claims management, and promotional planning.

About You

We're looking for a commercially astute operator with proven success in grocery account management, ideally with Top 4 exposure. You'll thrive in a fast-paced FMCG environment and bring both strategic thinking and sharp executional skills.

What we're looking for:

• 2+ years experience managing grocery multiples (Morrisons experience highly desirable).
• Full P&L ownership and ability to deliver against key commercial metrics.
• Strong negotiation, influencing, and relationship-building skills.
• Excellent communication and resilience when navigating challenging buyers.
• Wine/spirits experience advantageous, though not essential.
• Confident in Excel and PowerPoint, with a keen eye for detail.

Why Join?

This is a high-profile role within a collaborative commercial team, offering the chance to make a tangible impact across major grocery accounts. You'll gain exposure to strategic planning, brand activation, and category management all while working with a respected drinks business known for its culture and growth.

Please get in touch with Kayleigh or click Apply Now to be considered for this vacancy.

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The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.