National Account Executive (On-Trade)

Lucky Saint | B Corp™; Greater London; On-site; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Vitality Health Insurance

25 days holiday + 8 bank holidays

Annual bonus

Life insurance

Employee Assistance Program

Share options

Unlimited Lucky Saint

Job summary

Lucky Saint | B Corp™ is seeking a passionate National Account Executive to contribute to the growth of our brand in the UK’s hospitality industry. You'll support key customer relationships and drive commercial objectives while ensuring top-tier execution in market.

This role is ideal for someone with a background in FMCG, looking to thrive in a fast-paced environment and make a real impact on a growing alcohol-free beer brand. Join us in shaping the future of alcohol-free drinking.

We offer competitive salary packages, bonuses, and various employee perks including health insurance, generous holiday allowances, and more.

Qualifications

• 1-3 years' experience in a FMCG / Drinks-related business.
• Strong organizational, communication, and relationship-building skills.
• Full UK driving licence.

Responsibilities

• Support National Account lead and strategic account manager.
• Conduct pricing and competitor analysis.
• Develop relationships with venue teams.

Skills

Commercial sales experience

Strong organizational skills

Communication skills

Relationship building

Education

1-3 years' experience in FMCG or a related business

Job description

We are looking for a National Account Executive to join the team at Lucky Saint as we continue our mission to become the defining alcohol‑free beer. This is an exciting opportunity for someone looking to build a career in commercial sales within one of the UK's fastest‑growing drinks brands. Working closely with our National Account lead and strategic account manager, you'll play a key role in supporting some of the most influential pub, bar, restaurant and hospitality groups in the country, helping to drive growth, visibility and execution across our national customer base.

You’ll be part of a team that passionately cares about the brand and maintaining exceptionally high standards at every touchpoint. We're interested in people who are curious, entrepreneurial, full of energy and excited by the opportunity to help shape the future of alcohol‑free drinking. Our founder, Luke Boase, launched Lucky Saint in late 2018 with an ambition to change the perception of alcohol‑free beer and the drinking experience, worldwide. Since launching our 0.5% Superior Unfiltered Lager, Lucky Saint has received widespread attention from leading hospitality operators, industry professionals and the media, becoming one of the most recognised and the most loved alcohol‑free beer brand in the UK.

A Day in the Life

No two days will look exactly the same. You might spend the morning supporting a national customer activation, helping prepare materials for a customer pitch, before heading out into trade to visit venues and ensure Lucky Saint is being executed brilliantly in market.

You’ll work closely with our National Account Managers, supporting key customer relationships and helping deliver projects that drive growth across some of the UK's most important hospitality groups.

Some days will focus on field execution, venue visits and activation support, while others will involve customer research, commercial analysis, event planning and project coordination.

You’ll become a key part of the National Accounts team, helping ensure Lucky Saint consistently delivers best‑in‑class execution whilst identifying opportunities to grow distribution, visibility and rate of sale.

Key Responsibilities

Support commercial growth

• Support National Account lead and strategic account manager with the delivery of key customer plans and commercial objectives.
• Assist with customer pitch preparation, presentations and market research.
• Conduct pricing and competitor analysis to support commercial decision‑making.
• Identify opportunities to improve distribution, visibility and performance across national customers.
• Support sales initiatives, blitz days and other projects designed to drive growth.

Deliver exceptional execution in trade

• Visit venues to ensure Lucky Saint is being executed to the highest standards.
• Conduct regular check‑ins on draught and packaged listings, ensuring agreed activations and visibility are in place.
• Support national rollout projects and new listing launches.
• Help deliver customer events, activations and hospitality experiences that bring the brand to life.
• Track and report on key performance indicators across national accounts.

Build strong customer relationships

• Develop relationships with venue teams and customer contacts across the hospitality industry.
• Support customer training sessions and sales days.
• Assist with customer gifting, sampling and incentive programmes.
• Become a trusted and enthusiastic ambassador for the Lucky Saint brand.

Drive projects and operational excellence

• Support the planning and delivery of activation projects and national initiatives.
• Collaborate closely with Sales, Marketing and Operations teams to ensure successful execution.
• Maintain accurate records, reporting and customer information across internal systems.
• Support invoicing, supplier set‑up processes and activation tracking.
• Ensure all administration is completed accurately and on time.

Who You Are

• Ambitious and excited to develop a career in sales and account management.
• Love pubs, bars, restaurants and the hospitality industry.
• Have a passion for beer, both alcohol‑free and full‑strength.
• Passionate about the growth of the AF (alcohol‑free) category.
• Highly organised and enjoy managing multiple projects simultaneously.
• Build relationships naturally and enjoy working with people.
• Have strong commercial curiosity and enjoy spotting opportunities.
• Take ownership of tasks and are driven to get things done.
• Thrive in a fast‑paced, high‑growth environment.
• Care about detail and consistently maintain high standards.
• Bring enthusiasm, positivity and a proactive mindset to everything you do.

Requirements

• 1‑3 years' experience in a FMCG / Drinks‑related business (or any relevant branded FMCG business selling into the on trade / hospitality).
• Experience in hospitality / on‑trade channel.
• Experience in a sales, account management, customer marketing, trade marketing, field sales or activation role.
• Experience supporting customer relationships, activations or commercial projects.
• Strong organisational, communication and relationship‑building skills.
• Full UK driving licence.
• Willingness to travel regularly and attend occasional customer events.

What’s in it for you

• Salary dependent on experience (range shared on first call with you)
• Annual bonus based on company and individual performance
• Vitality Health Insurance
• 25 days holiday + 8 bank holidays
• Enhanced holiday policy (paid additional leave)
• 3% employer pension contribution, 5% optional employee contribution
• Life insurance
• Employee Assistance Program
• Share options
• Monthly subscription of Lucky Saint
• Unlimited Lucky Saint and 40% off food and drink at The Lucky Saint

At Lucky Saint we believe that a diverse team of enthusiastic, hard‑working, skilled people is pivotal to our success. Our employees help us make a difference & grow as a business and creating a diverse, equitable and inclusive workplace starts with our recruitment process. To help on this journey, we’d like to invite you to fill out this voluntary survey so we can measure and continue to improve our DEI work. It’s completely optional and cannot and will not affect your job application in any way. It’s also 100% anonymous, and is not linked to your name, identity, or application. If you’re happy to help, please click here.