National Account Executive - ASDA

AG Barr; United Kingdom; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading beverages company is looking for a National Account Executive to join their ASDA team, focusing on managing key accounts, driving business growth, and executing tailored customer plans. The ideal candidate will have experience in FMCG, excellent communication skills, and the ability to analyse market data. The role requires flexibility for travel within the UK. Competitive salary and benefits offered.

Benefits

Up to 34 days holiday depending on shift pattern

Flexible holiday trading

Pension

Life assurance

Annual salary review

Qualifications

• Experience managing key accounts, particularly within the FMCG sector.
• Ability to generate and analyse market data to drive business growth.
• Excellent communication and presentation skills.

Responsibilities

• Achieve key performance indicators such as turnover growth.
• Build and manage strong relationships with key contacts.
• Drive excellence in-store execution through coordination.

Skills

FMCG Experience

Communication Skills

Account Management

Market Intelligence

Project Management

Travel Flexibility

Education

Business-related degree or equivalent experience

Job description

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Job Title: National Account Executive - ASDA

Location: Field Based

Are you ready to Be Your Best Barr None?

We are all about Being Your Best Barr None and having a career with real Moments that Matter!

AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands.

Employing around 850 people across four business units and seven UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

At our core is Barr Soft Drinks, home to some of the UK’s most loved soft drinks. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people’s lives with refreshingly different drinks.

We also have a number of exciting owned brands within our portfolio, including the functional drinks brand Boost, FUNKIN which operates in the exciting and growing cocktail market and MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us!

What we’re looking for…

We’re looking for a driven and strategic National Account Executive to join the ASDA team and develop key business opportunities. As our National Account Executive you will play a pivotal role in delivering business growth through the execution of tailored customer plans. You’ll be responsible for managing day-to-day activities, building relationships with key stakeholders, and ensuring the effective implementation of our business and promotional strategies. This is a hands-on role requiring you to operate at all levels within the customer account base, driving visibility, availability, and alignment with our overall business objectives. You will work closely with both internal and external teams to deliver KPIs, increase market share, and ensure the successful execution of brand strategies.

Account areas of responsibility will include managing our World Foods business with support from NHM, owning the Scotland business locally and responsible for Adult Soft drinks.

As our National Account Executive you will…

• Channel Strategy & KPI Delivery: Achieve key performance indicators (KPIs) such as turnover growth, gross profit percentage, volume growth, distribution, and cost per litre, all within agreed annual budget costings.
• Customer & BDM Management: Build and manage strong relationships with key contacts within your account base, including controllers, area managers, and supply chain teams, to support business growth and customer relationship development.
• Promotional Activity Management: Monitor promotional activity and ensure brand strategies are delivered effectively. Challenge key contacts to ensure optimal ROI from promotional spend through analysis and evaluation of sales data.
• In-Store Execution: Drive excellence in-store execution through coordination with the field sales force, ensuring AG Barr products are visible, well-displayed, and aligned with brand expectations.
• Account Planning: Use market data, including customer EPOS data, to evaluate activity, develop account-specific plans, and maximise business opportunities in collaboration with National Account Managers (NAMs) and cross-functional teams.
• Budget Management: Manage and track the budget for your customer account portfolio, ensuring spend is aligned with the overall business plan while working to reduce costs and maximise profitability.
• Trade Days & Displays: Organise and manage trade days, displays in depot/store, and trade shows, ensuring successful execution and driving brand presence.
• Cross-Functional Collaboration: Work closely with cross-functional teams, including NPD, logistics, and marketing, to ensure alignment with overall business objectives and participate in relevant projects.

What you’ll bring…

• Educational Background: Business-related degree or equivalent experience.
• FMCG Experience: Experience within an FMCG company, ideally with exposure to marketing, sales promotion, and P&L management.
• Account Management: Experience managing key accounts, particularly within the FMCG sector, with a focus on head office account management and customer relationship development.
• Market Intelligence: Ability to generate and analyse market data (specifically EPOS data) to evaluate activities and create targeted plans to drive business growth.
• Communication Skills: Excellent communication and presentation skills, both written and verbal, with the ability to build relationships at all levels within the customer base.
• Project Management: Experience in managing and delivering complex projects, including trade days and promotional campaigns.
• Travel Flexibility: Ability to travel extensively within the UK, including overnight stays, as required.

What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes;

• Up to 34 days holiday (depending on shift pattern)
• Flexible holiday trading
• Living Wage Employer
• Peppy Health
• Life assurance
• Save as you earn scheme
• Free AG Barr products throughout your working day
• Pension
• Annual salary review

And much more!

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

Speculative CVs from agencies will not be accepted.

Latest closing date for applications is 14th August