National Account Exec On-Trade RTM

AG Barr; Cumbernauld; Remote; GBP 80,000 - 100,000; Full time

Job summary

A leading beverage company in the UK seeks a National Account Executive to drive business growth by managing key customer relationships and executing promotional strategies. The ideal candidate has at least 2 years of FMCG experience and a business-related degree. This position offers a competitive salary with uncapped bonuses, comprehensive benefits, and opportunities for professional development.

Benefits

Uncapped bonus linked to business performance

Defined contribution Pension

Up to 34 days holiday

Flexible holiday trading

Healthcare Cash Plan

Life assurance

Ongoing professional development

Qualifications

• A minimum of 2 years’ experience within an FMCG company.
• Experience managing key accounts, particularly in the FMCG sector.
• Ability to generate and analyse market data (specifically EPOS data).
• Excellent communication and presentation skills.
• Experience in managing and delivering complex projects.
• Ability to travel extensively within the UK.

Responsibilities

• Achieve key performance indicators (KPIs) such as turnover growth.
• Build and manage strong relationships with key contacts.
• Monitor promotional activity and ensure effective delivery.
• Develop account-specific plans to maximise business opportunities.
• Manage the budget for the customer account portfolio.
• Organise trade days and displays to drive brand presence.
• Collaborate with cross-functional teams on relevant projects.

Skills

FMCG Experience

Account Management

Market Intelligence

Communication Skills

Project Management

Travel Flexibility

Education

Business-related degree or equivalent experience

Job description

Job Title: National Account Executive - On Trade (Route to Market)

Location: Field Based

Contract and working pattern: Perm, 37.5 hours

Are you ready to Be Your Best Barr None?

Lets Grow!!!

We are all about Being Your Best Barr None and having a career with real Moments that Matter!

Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.

At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste.

We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us!

What we’re looking for…

As AG Barr continues to grow, we are looking for a driven and strategic National Account Executive to join our Hospitality (Route to Market) team and develop key business opportunities.

The National Account Executive will play a pivotal role in delivering business growth through the execution of tailored customer plans. You will be responsible for managing day-to-day activities, building relationships with key stakeholders, and ensuring the effective implementation of our business and promotional strategies.

This is a hands-on role requiring you to operate at all levels within the customer account base, driving visibility, availability, and alignment with our overall business objectives. You will work closely with both internal and external teams to deliver KPIs, increase market share, and ensure the successful execution of brand strategies.

Your responsibilities will include…

• Channel Strategy & KPI Delivery: Achieve key performance indicators (KPIs) such as turnover growth, gross profit percentage, volume growth, distribution, and cost per litre, all within agreed annual budget costings.
• Customer Management: Build and manage strong relationships with key contacts within your account base, including controllers, area managers, and supply chain teams, to support business growth and customer relationship development.
• Promotional Activity Management: Monitor promotional activity and ensure brand strategies are delivered effectively. Challenge key contacts to ensure optimal ROI from promotional spend through analysis and evaluation of sales data.
• Account Planning: Use market data, including customer sales out data, to evaluate activity, develop account-specific plans, and maximise business opportunities in collaboration with National Account Managers (NAMs) and cross-functional teams.
• Budget Management: Manage and track the budget for your customer account portfolio, ensuring spend is aligned with the overall business plan while working to reduce costs and maximise profitability.
• Trade Days & Displays: Organise and manage trade days, displays in depot/store, and trade shows, ensuring successful execution and driving brand presence.
• Cross-Functional Collaboration: Work closely with cross-functional teams, including NPD, logistics, and marketing, to ensure alignment with overall business objectives and participate in relevant projects.

What you’ll bring…

• Educational Background: Business-related degree or equivalent experience.
• FMCG Experience: Minimum of 2 years’ experience within an FMCG company, ideally with exposure to marketing, sales promotion, and P&L management.
• Account Management: Experience managing key accounts, particularly within the FMCG sector, with a focus on head office account management and customer relationship development.
• Market Intelligence: Ability to generate and analyse market data (specifically EPOS data) to evaluate activities and create targeted plans to drive business growth.
• Communication Skills: Excellent communication and presentation skills, both written and verbal, with the ability to build relationships at all levels within the customer base.
• Project Management: Experience in managing and delivering complex projects, including trade days and promotional campaigns.
• Travel Flexibility: Ability to travel extensively within the UK, including overnight stays, as required.

You will also demonstrate our AG Barr behaviours of Being Honest, Accountable, Connected and Brave.

What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes:

• Uncapped bonus linked to business performance
• Defined contribution Pension
• Up to 34 days holiday (depending on shift pattern)
• Flexible holiday trading
• Flexible cash pot to spend on benefits
• Healthcare Cash Plan
• Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
• Life assurance
• Save as you earn scheme
• Staff sales discount
• Free AG Barr products throughout your working day and staff sales
• Annual salary review
• Ongoing professional development and access to Learning and Development programmes and content

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

Note: We may close vacancies early where we receive significant numbers of applications, so apply now!