Music Promotion & Marketing Manager, London (SoundOn)

TikTok; London; On-site; GBP 45,000 - 65,000; Full time

Job summary

TikTok is seeking a seasoned digital marketing professional to drive music promotion campaigns. You'll work closely with artists and internal teams to create impactful strategies that enhance engagement and trends on the platform. This role requires a deep understanding of social media dynamics and a proven track record in influencer marketing.

Qualifications

• 5+ years of experience in digital marketing.
• Experience with short video platforms like TikTok.
• Strong network within industry partners.

Responsibilities

• Lead music promotion campaigns on TikTok and other platforms.
• Support artists and managers to maximize campaign effectiveness.
• Analyze data to optimize promotion strategies.

Skills

Digital content marketing

Influencer/creator marketing

Relationship management

Data analysis

Communication skills

Job description

Responsibilities
Team Introduction
TikTok continues to unlock opportunities for artists and labels, with a brilliantly engaged community who love to build connections with artists and their music. The team is working globally and locally with artists, managers and labels to unleash the promotional and marketing power of TikTok, helping talents to secure success on the platform, music streamings, hit charts and brand collaborations.

Responsibilities
- Digital Marketing/ Promotion: Work with in-house A&R, marketing, product and artist management teams to ideate, plan and execute music promotion campaigns (on and off TikTok) to develop viral trends based on creative ideas and data insights
- Relationship management : lead/support on strategy and advise internal and management teams on the most effective release and streaming approaches to maximise campaign impact
- Discovery & Insights: Identify and monitor key digital & social platforms for emerging trends, creative ideas to effectively communicate with the target audience, keep optimizing promotion strategies. Provide local insights to support Product, Engineer & Strategy teams to iterate product & service strategies.
- Business-oriented: Responsible for promotion/marketing campaign performance with qualitative and quantitative targets, according to business objectives.

Qualifications
Minimum Qualifications:
- 5+ years of experience in digital content, influencer/creator marketing or Music related industry. Short video platform working experience is preferred, e.g. TikTok, Instagram, Youtube Shorts etc.
- Good sense of Music content. Have a keen eye to discover viral trends on social media. Have strong abstract capabilities to develop and execute content strategies to establish and amplify trends on TikTok.
- Extensive experience working on music promotion and other creator-based social marketing campaigns on TikTok
- Strong network within local partners & agencies within the industry to effectively promote the songs via editorial playlists, radio, TV, and digital channels - Strong data analysis skills to review, deep-dive analysis and make decisions based on data.
- Proficiency in English, both verbal & written

Preferred Qualifications:
- Excellent communication and project management skills to effectively manage expectations of internal and external stakeholders.
- Good work ethics, self-motivated and result-driven

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.


Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.