Motion Graphic Designer

The Economist; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a talented Motion Graphic Designer to join its Brand Marketing team. This role is pivotal in creating high-quality motion assets that resonate with diverse global audiences. The ideal candidate will possess strong visual storytelling skills, a solid foundation in design principles, and a passion for producing compelling content. You'll collaborate with various teams to ensure innovative and strategic design output that aligns with the brand's iconic identity. If you're enthusiastic about design and eager to tackle exciting projects, this opportunity is perfect for you.

Benefits

Generous annual leave

Parental leave policies

Volunteering days

Well-being support

Free access to Economist content

Qualifications

• 5+ years of experience in motion design and animation.
• Strong understanding of foundational design principles.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Create engaging motion graphics for brand campaigns and marketing.
• Collaborate with teams to develop bespoke motion assets.
• Ensure all motion assets meet brand standards and visual identity.

Skills

Motion Design

Animation

Graphic Design

Adobe Creative Suite

Visual Storytelling

Typography

Layout

Colour Theory

Education

Degree in Graphic Design

Equivalent Qualification

Tools

Adobe Illustrator

Adobe Photoshop

Adobe Premiere

Adobe After Effects

Figma

Google Slides

Job description

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity.

The Economist is looking for a talented and experienced Motion Graphic Designer to join our Brand Marketing team. This is a key role within the team delivering high-quality, creative motion assets primarily for The Economist’s core business while supporting our other business units.

This is an exciting time to join The Economist's creative team, with some huge projects on the horizon. Sitting within the Brand Creative Studio and reporting to the Art Director for Global Marketing, this role requires a creative with strong visual storytelling skills, a deep understanding of brand consistency, and a passion for producing compelling, engaging content that resonates with diverse global audiences.

A solid foundation in design and motion principles is essential, with experience in core principles such as layout, hierarchy, typography and composition. The ideal candidate will bring these skills to life through thoughtful, brand-led animation, demonstrating both technical ability and creative storytelling. Experience working within and contributing to design systems is important.

You will collaborate with copywriters, marketers, product, editorial and wider design teams ensuring design output is innovative, strategic, and aligned with The Economist’s iconic brand identity.

Key Responsibilities:

• Primarily working with The Economist's core brand and supporting The Economist’s other business areas such as the Economist Intelligence Unit and Economist Education.
• Create engaging, high-quality motion graphics for brand campaigns and marketing initiatives across social media, web, email, events and the app store.
• Design and animate promotional videos, short-form content and branded motion assets that align with The Economist's visual identity and messaging.
• Collaborate with copywriters, marketers, and video editors to conceptualise, develop and design bespoke motion assets based on creative briefs for campaigns.
• Work with the Art Director to ensure all motion assets meet brand standards and contribute to a consistent visual identity across touchpoints.
• Adapt static campaign designs into animated formats, ensuring seamless visual transitions and engaging user experiences.
• Develop motion templates and toolkits for scalable campaign use across different business units.
• Effectively manage stakeholder expectations, communicate progress, and incorporate feedback while maintaining creative integrity and meeting deadlines.
• Ability to manage and prioritise multiple projects simultaneously and meet tight deadlines in a fast-paced, high-volume media environment.
• Enthusiastic, curious, and proactive with an interest in, and understanding of current trends in design, tech and AI generative design.

Who you are:

• A degree in graphic design, motion design or an equivalent qualification.
• 5+ years of experience in motion design, animation, and graphic design within an in-house or agency setting.
• Excellent knowledge of Adobe Creative Suite, Illustrator, Photoshop, Premiere and After Effects with a working knowledge of Figma.
• Strong understanding of foundational design principles including typography, grid systems, layout, colour theory, and how to apply them across digital and motion formats.
• Experience designing and animating for a range of channels—social media, display ads, emails, events, and branded content.
• Strong conceptual thinking and storytelling ability through motion and design.
• An eye for detail and craft, paired with the ability to work quickly and efficiently to meet deadlines.
• Clear communicator who can confidently explain design rationale and collaborate across teams.
• Effective as a team member or to work autonomously in a fast-paced entrepreneurial environment.
• Silky animation skills are a must. Illustration skills are a bonus.
• Working knowledge of creating presentations in Google Slides.
• Excellent communication skills (including fluent written and spoken English).

Please provide a link to your website or reel to be considered for the role.

#LI-Hybrid

What we offer

Benefits
We offer excellent benefits including an incentive programme, generous annual and parental leave policies, volunteering days and well-being support throughout the year, as well as free access to all Economist content. Country specific benefits are also offered.

Our Values
Our values are a collective set of beliefs and behaviours that strengthen The Economist Group's purpose and demonstrate where we want to be as an organisation. They reflect on our mission to pursue progress for individuals, organisations and the world.

Independence
We are not bound to any party or interest and encourage exploration and free-thinking. We champion freedom, both within our organisation and around the world.

Integrity
We are bold in our efforts to uncover the truth and stand up for what we believe in. We inspire trust through our rigour, fact-checking and transparency.

Excellence
We aspire to the highest standards in all we do. We are ambitious and inquisitive in our pursuit of continuous progress and innovation.

Inclusivity
We value diversity in thought and background and encourage healthy debate with a breadth of perspectives. We treat our colleagues and customers fairly and respectfully.

Openness
We foster a collaborative and empathetic culture conducive to the interests, wit and initiative of our colleagues. New ideas are our lifeblood.

The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our colleagues and potential colleagues regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, marital status or any other status.

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