Monetization Strategy & Operations Manager - Commercial Incentives

TN United Kingdom; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Monetization Strategy & Operations Manager to enhance its advertising business. This pivotal role involves leading strategic projects across Europe, optimizing commercial incentives, and collaborating with cross-functional teams. The ideal candidate will be a critical thinker, adept at using data to drive insights and influence decisions. This position offers a unique opportunity to shape the future of monetization strategies in a dynamic environment, ensuring impactful partnerships and operational excellence. If you thrive in fast-paced settings and have a passion for innovation, this role is perfect for you.

Qualifications

• Proven experience in high growth start-ups or management consulting.
• Ability to manage end-to-end programs with lifecycle ownership.

Responsibilities

• Drive pan-European and global programs on commercial incentives strategy.
• Lead market research on industry and competitor benchmarking.

Skills

Critical Thinking

Data Analysis

Change Management

Multi-tasking

Communication

Education

Experience in fast-paced companies

Tools

Salesforce

Google Ads Manager

Facebook Ads

Data Visualization Software

BI Tools

SQL

Job description

Social network you want to login/join with:

Monetization Strategy & Operations Manager - Commercial Incentives, London

Client:

TikTok

Location:

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

18c5328b58fc

Job Views:

4

Posted:

18.04.2025

Expiry Date:

02.06.2025

Job Description:

The high-performing Global Business Solutions Monetization Strategy & Operations (MSO) organization is essential to enabling TikTok's advertising business growth. We partner with business leaders in strategy setting, revenue planning, sales & client incentive policy-making, driving operational effectiveness in tooling and sales processes, and ensuring productive and fruitful partnerships cross-functionally.

The Commercial Incentives Strategy & Operations Manager will be joining the MSO Commercial Incentives pod, the team in charge of developing the strategy, policy and implementation of our regional incentives including:

1. Yearly trading deals with top advertisers
2. Short-term incentive programs
3. Industry & competition insights

This role focuses on leading key strategic and efficiency projects across Europe and globally, providing leading industry insights, as well as working cross-functionally to enable our Trading team as experts on our entire trading and incentives cycle and processes. You will collaborate extensively with cross-functional teams to define and implement strategic guidelines and policies, change management initiatives, end-to-end system development and ad-hoc projects.

We’re looking for a critical thinker who can spot bottlenecks, identify ways to remove them effectively through data and qualitative research, execute the planned changes with a clear timeline to delivery.

Responsibilities:

1. Drive pan-European and global programs end-to-end, across key topics including Commercial incentives strategy and policy setting, program efficiency and process optimisation, operational excellence.
2. Lead external and internal market research on industry and competitor benchmarking, advertising agencies landscaping, ads products / emerging tech, with emphasis on new insights generation and evolving trends.
3. Analyse internal data to assess key trends, opportunities and risks and play an active role in the systemization and automation of all our commercial incentive programs.
4. Liaise with MSO HQ team (based in Beijing) to ensure alignment to global policies and coordination of global regional priorities and road maps.
5. Cross-functional collaboration and business partnering (e.g., Trading, Product, Finance, Creatives, Legal).

Minimum Qualifications:

1. Proven experience in a fast-paced company - high growth start-up, management consulting, investment banking, tech platforms, etc.
2. Experience using data to create compelling stories that communicate key messages across the organization and to influence various levels of management decision making.
3. Ability to manage end-to-end programs with full lifecycle ownership and change management skills.
4. Familiarity with major sales CRM platforms (e.g., Salesforce) and Ads Platforms (e.g., Google Ads Manager, Facebook) is a plus.
5. Fast learner, ability to independently multi-task, prioritize, and manage time effectively.

Preferred Qualifications:

1. Experience with data visualization software, BI tools, or SQL is a plus.
2. Knowledge, understanding, or experience working in adtech environment would be a great benefit in this role.