Performance Marketing Manager (Mobile)

Flo Health Inc.; London; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading health app company in London is seeking a Performance Marketing Specialist. You will drive user acquisition campaigns across multiple platforms and analyze key metrics. The ideal candidate has over 2 years of experience in mobile marketing and excels in data analysis. This role offers a competitive salary and various incentives, alongside flexible working options.

Benefits

Competitive salary and bonuses

Paid holiday and sick leave

Flexible working arrangements

Enhanced parental leave

Qualifications

• 2+ years in performance marketing for mobile user acquisition.
• Hands-on with programmatic ad buys on demand-side platforms.
• Strong Excel skills, including Pivot Tables and VLOOKUP.

Responsibilities

• Plan and analyze user acquisition campaigns.
• Drive high-quality user acquisition efficiently.
• Monitor and report on campaign metrics.

Skills

Performance marketing experience

Analytical skills

Communication skills

Tools

Facebook Ads

Google Ads

Data aggregation tools

Job description

400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

What You’ll Be Doing

You’ll be responsible for:

• Planning, executing, and analyzing user acquisition campaigns across performance channels
• Ensuring marketing campaigns drive high-quality users efficiently, with a focus on ROAS and scalability
• Identifying platform trends and best practices and applying them to campaigns
• Collaborating cross-functionally to foster product growth
• Briefing the creative team to produce top-performing assets
• Monitoring, tracking, and reporting key metrics
• Driving experimentation with marketing partners

Your Experience

Must have:

• 2+ years of performance marketing experience in mobile user acquisition across multiple platforms (e.g., Facebook Ads, Google Ads, Snapchat, Twitter Advertising)
• Hands-on, in-depth experience executing programmatic ad buys on at least one mobile demand-side platform (e.g., Moloco, AppLovin, Appier, Bidease)
• Experience running UA campaigns internationally
• Deep understanding of mobile and web attribution models (e.g., SKAN, AppsFlyer)
• Strong analytical and Excel skills (Pivot Tables, VLOOKUP, logical expressions)
• Effective communication and presentation skills to explain the results of marketing campaigns
• Ability to coordinate multiple projects with competing deadlines while maintaining attention to detail
• Experience using AI tools (e.g., ChatGPT, Midjourney, Google AI Studio) to enhance marketing workflows or ideation;
• Proficiency in English (upper-intermediate or advanced)
  
  

Nice to have:

• Experience in Health Tech
• Experience with data aggregation tools such as Funnel.io or Fivetran
• Experience with Google Tag Manager and GA4

#LI-DL1

How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

What you'll get

We support impact with meaningful reward. Here’s what that looks like:

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• Flexible office + home working, up to 2 months a year working abroad
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

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