Mktg Cat Mgmt Sr Supervisor

PepsiCo; Ampthill; On-site; GBP 50,000 - 80,000; Full time

Job summary

SodaStream, leader mondial et partie de PepsiCo, recherche un Category Lead dynamique pour diriger les initiatives de gestion de catégorie et de marketing shopper. Ce rôle exige une analyse approfondie des données du marché et des compétences stratégiques pour stimuler la croissance, optimisant ainsi l'engagement des consommateurs à travers divers canaux.

Qualifications

• 5+ years in category management or shopper marketing.
• Experience in FMCG or consumer goods industry is essential.
• Proficient across key insights platforms like Kantar, Nielsen.

Responsibilities

• Lead the analysis of category performance using key platforms.
• Develop and execute omnichannel trade marketing strategies.
• Manage budgets and maximize ROI on activations.

Skills

Analytical skills

Communication

Strategic thinking

Collaboration

Job description

Overview

Role: Category LeadJob OverviewSodaStream is the world’s #1 sparkling water brand and a global leader in producing home sparkling water makers. With products sold in over 46 countries, we’re passionate about reducing plastic waste and offering consumers a healthier, more sustainable beverage option. SodaStream is part of the PepsiCo product family, which supports the PepsiCo Positive (pep+) initiative, and strong business and social values to inspire and lead positive change. At SodaStream, we put the planet and people – first, to help create a better, more sustainable future for generations to come. Want to change the way the world drinks? We’re looking for a dynamic Category & Shopper Manager to lead category management and shopper marketing initiatives. This role is pivotal in building winning customer relationships, implementing retail excellence, driving category growth, and enhancing shopper engagement. The ideal candidate will be adept at analysing market data, developing omnichannel shopper plans, and collaborating cross-functionally to drive business growth.Responsible for Marketing Executive.

Responsibilities

Responsibilities

Category Insights Champion:Market Analysis: Lead the analysis of category performance using key platforms such as Nielsen, Kantar, and Mintel to identify business health, competitive threats, market trends and consumer behaviours.Strategic Planning: Develop a clear understanding on the drivers & barriers of the UK & Ireland path to purchase, and build actionable insights to drive category growth via innovation, core portfolio or retailer specific shopper initiativesReporting: Manage and present regular portfolio & category reports to internal stakeholders, ensuring data-driven decision-making.Future Pipeline Development: Assess market opportunities for innovation, reviewing product pipeline viability from a commercial, customer, and category perspective.Shopper Excellence:Shopper Marketing Strategy: Develop and execute the omnichannel trade marketing strategy, including differentiated channel propositionEnd-to-end shopper activation management: Own the shopper activation calendar from ideation, briefing, booking, implementation and post-event reportingCreative Activations: Create innovative shopper-specific activations that resonate with target retailer audiences and deliver category growthBudget Management: Own the category & shopper budget, ensuring spend is effectively allocated across activations, POS materials, and retailer initiatives to maximize ROI.In-Store Excellence: Oversee the design and implementation of permanent and temporary POS materials to ensure strong in-store presence & on-shelf visibilityRetailer Marketing Lead: Develop compelling retailer presentations grounded in category insights to secure buy-in for initiatives, NPD or new listingsROI Analysis: Work with commercial and finance teams to evaluate ROI on promotions, optimise trade spend and improve margin management Portfolio Price & Positioning Strategy:Price & Promotional Planning: Collaborate with internal account managers to develop effective pack-price architecture and promotional plans that drive sales and profitability.Competitive Analysis: Monitor competitor pricing and market conditions to adjust strategies accordingly.NPD Strategy: Define distribution, recommended retail pricing, and promotional funding strategies for new product launches in collaboration with marketing, commercial, ops and finance teams.Pipeline & Plan Communication: Ensure outstanding cross-functional alignment and awareness of pipeline plans, equipping sales and category teams with the tools and templates needed for tracking and execution.

Qualifications

Qualifications

Skills & Qualifications:5+ years in category management, insights, shopper marketing, MSP or a similar role within the retail or consumer goods industryExperience in FMCG, in an established company or high-growth start-up; beverages or small domestic appliances experience a bonusHighly proficient across key insights platforms e.g. Kantar, Nielsen, Mintel, EuromonitorExperience in managing budgets and ensuring commercial effectiveness of spendProficient in analysing market data and deriving actionable insightsExcellent verbal and written communication abilities, with experience in crafting persuasive presentations along with strong organizational skillsStrategic thinker who can think big but with an eye for detailProactive and collaborative individual who can foster strong relationships