Midweight Designer

Lakeland Ltd; Windermere; Hybrid; GBP 32,000 - 42,000; Full time

Benefits offered by this job

29 days’ holiday

Generous product discounts

Group personal pension plan

Job summary

Lakeland is seeking a Midweight Designer to join its in-house creative team in Windermere. You will own end-to-end packaging design and collaborate with Buying to bring new products to life across retail and digital channels.

You’ll contribute to a wide range of marketing assets, including POS, window displays, social content, emails and website imagery, while upholding Lakeland’s distinctive brand voice and quality standards. This role balances creativity with strong organisational skills.

Qualifications

• Proven experience in packaging design, ideally within a B2C or multichannel retail environment.
• Strong portfolio showing high-quality design across physical and digital channels.
• Experience creating marketing assets for social media, email, website, retail POS and displays.
• Ability to manage competing priorities in a fast-paced environment.
• Proficient in Adobe Creative Suite, especially Photoshop and InDesign.
• Experience using task management tools like Monday.com or Notion.

Responsibilities

• Lead packaging design from brief to final artwork, ensuring brand consistency and quality.
• Translate briefs from across the business into creative solutions meeting objectives and deadlines.
• Plan and manage packaging timelines with Buying and Merchandising for seasonal launches.
• Create high-quality assets for marketing across channels (POS, windows, social, email, web, campaigns).
• Protect Lakeland brand identity while supporting product storytelling and commercial goals.
• Stay up-to-date with design software, trends and AI to improve output.
• Support planning, delivery and review of campaigns to boost awareness and engagement.
• Maintain clear communication with colleagues and external suppliers to keep projects moving.

Skills

Packaging design

Brand-aware design

Cross-channel marketing assets

Adobe Photoshop

Adobe InDesign

Tools

Monday.com

Notion

MS Excel

PowerPoint

Job description

• Interviews will be held on 18th and 19th November 2026
• Permanent – 39 hours per week
• Hybrid (Minimum 3 days per week at Head Office, Windermere)

We’re looking for a talented Midweight Designer to join our in-house creative team at Lakeland.

As a key member of our marketing department, you’ll play an important role in delivering the creative output of Lakeland across all channels. Working as part of a team of three designers within our wider five-person creative team, you’ll take ownership of the end-to-end design of our product packaging, working closely with our Buying team and external suppliers to bring new products to life.

Alongside packaging, you’ll have the opportunity to work across a diverse range of creative projects, supporting the delivery of engaging marketing assets for retail, digital and brand campaigns. From retail point of sale and window displays to social media, email and website content, you’ll help ensure everything we create is visually compelling, commercially effective and unmistakably Lakeland.

This is a varied, hands-on role for someone who enjoys balancing creative flair with excellent organisation, thrives in a fast-paced environment and takes real pride in delivering high-quality work.

Leadership Responsibilities

• Leading packaging design: Managing the design of product packaging from initial brief through to final artwork, ensuring consistency, quality and alignment with Lakeland’s brand. You’ll also play a part in developing new packaging guidelines and rolling these out across our existing product range.
• Bringing briefs to life: Taking briefs from across the business and translating them into creative solutions that meet objectives, deadlines and brand guidelines.
• Managing critical paths: Working closely with Buying and Merchandising to plan and manage packaging timelines across seasonal launches and campaigns, ensuring every asset is delivered on time and in line with product launch schedules.
• Creating across channels: Designing high-quality creative assets for our wider marketing activity, including retail POS, window displays, social media, email, website and brand campaigns.
• Protecting our brand: Ensuring all creative output is consistent, considered and delivers a strong and recognisable Lakeland identity, while supporting product storytelling and commercial priorities.
• Embracing innovation: Keeping up to date with the latest design software, creative trends and AI developments, identifying opportunities to improve the way we work and enhance our creative output.
• Driving creative effectiveness: Supporting the planning, delivery and review of campaigns, ensuring creative activity has clear objectives and contributes to brand awareness, customer engagement and commercial performance.
• Building great relationships: Maintaining clear communication and feedback loops with colleagues, stakeholders and external suppliers to keep projects moving and ensure an efficient, collaborative creative process.

Experience and knowledge

• Proven experience in packaging design, ideally within a B2C or multichannel retail environment.
• A strong portfolio demonstrating high-quality design across both physical and digital channels.
• Experience creating a broad range of marketing assets, including social media, email, website, retail POS, window displays and brand campaigns.
• Experience working in a fast-paced, changing business environment, with the ability to manage competing priorities and demanding deadlines.
• Confident using Adobe Creative Suite, particularly Photoshop and InDesign.
• Experience using task management and workflow tools such as Monday.com or Notion to manage briefs, projects and approval processes.
• Good general IT skills, including Microsoft Excel, Word and PowerPoint.

Skills and capabilities

• Highly organised: You’re naturally organised, deadline-driven and able to manage multiple projects and timelines simultaneously, even when things get busy.
• An eye for detail: You take pride in executional excellence, with a meticulous approach to design, artwork and quality.
• A clear communicator: You can interpret briefs, articulate creative thinking and communicate objectives clearly to colleagues, stakeholders and external partners.
• Commercially minded: You understand how great design can influence customer engagement, strengthen a brand and ultimately drive commercial results.
• A relationship builder: You enjoy working collaboratively, particularly with Buying and Merchandising, taking the time to understand their priorities and translate these into effective creative solutions.
• A true team player: You bring a positive, collaborative attitude, welcome feedback and are confident in constructively challenging ideas to achieve the best possible results.

Founded in the early 60s, with the same strong values of quality and customer care now as when we first started. From selling plastic bags for home freezing from the Rayner family garage in Windermere, to over 4000 kitchen and home products today, Lakeland has grown to the extent that we now send out thousands of parcels a day from our Kendal despatch centre, and we have stores nationwide, stretching from Aberdeen to Exeter, with more in the pipeline.

There are many benefits to being part of the Lakeland team. Other than being part of a huge and happy working family, our colleagues are rewarded with a competitive salary and a group personal pension plan.

There are 29 days’ paid holiday (including bank holidays) and generous discounts on our products. We offer a great retail environment, and the chance to be part of a team who like to work and socialise together.